Director, Marketing Operations

USA (On-site)

$129K/yr – $162K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize the marketing tech and operations stack across two brands with AI and automation driving faster execution at scale.

  • Marketing Tech & Ops: own integrations, platform admin, and AI/automation to scale across two brands.
  • Lifecycle & Attribution: design end-to-end lead lifecycle, routing, scoring, and sales handoff with accurate funnel tracking and dashboards.
  • Platform programs & governance: oversee migrations, reporting infrastructure, partner lead sharing, and cross-functional programs with marketing, sales, and partners.

Job Description

Responsibilities - Marketing Tech & Ops: own integrations, platform admin, and AI/automation to scale execution across two brands. - Lifecycle & Attribution: design end-to-end lead lifecycle, routing, scoring, and marketing-to-sales handoff with accurate funnel tracking and dashboards. - Platform programs & governance: oversee migrations, reporting infrastructure, partner lead sharing, and cross-functional initiatives with marketing, sales, and partners. Requirements - 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems - Prior experience leading and developing marketing operations or marketing technology teams - Deep expertise in Marketo, HubSpot, Salesforce, and marketing automation - Proven experience building marketing dashboards, reporting frameworks, and attribution models - Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes - Experience managing large cross-functional technical projects - Strong analytical and problem-solving skills with a data-driven mindset - Experience working with cross-functional stakeholders including sales, partner teams, and external vendors - Highly organized with the ability to prioritize initiatives and drive speed of execution in fast-paced environments Benefits - This role is eligible for health insurance (medical, dental & vision), life insurance, 401(k) & paid time off.
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GoCanvas

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Make your field work easier with GoCanvas. No more piles of paperwork—just smooth job scheduling, dispatch, inspections, work orders, and daily reports, all in one place. GoCanvas keeps you on top of safety and compliance while helping the office and field stay connected. It’s all about getting the job done faster and smarter.

Founded in 2008
Reston, Virginia, USA
229 employees (29 in marketing)
55% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
118.9K
Monthly Google Ads Budget
$180.7K
Traffic Source Mix
Search
14.5%
Direct
41.9%
Referral
7.4%
Social
1.4%
Paid
1.9%

Headcount Trend

Current headcount: ~229

Marketing Team

Marketing Team Size
18 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$21.1M
Last Raise
$4M
Series D, 10 years ago

Funding History

  • Feb 2016
    Series D • $4M
  • Dec 2014
    Series D • $9M
  • Jan 2014
    Series C • $1.8M

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