Director of Marketing Operations

Chicago, IL (Hybrid)

$133K/yr – $196K/yrDirector/Executive10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own enterprise PMO and cross-division orchestration to tighten plan to delivery, then push AI/GenAI across content, media, personalization, insights, and operations.

  • Enterprise PMO: standardize intake, prioritization, and execution to improve visibility, capacity, and resourcing across divisions.
  • AI Transformation: identify, prioritize, and scale AI/GenAI use cases across marketing functions to lift efficiency and impact.

Job Description

Responsibilities

  • Execute campaign and event plans across divisions
  • Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies
  • Serve as the central hub for cross-division alignment, prioritization, and resource orchestration
  • Stand up and lead an enterprise Marketing PMO, including standardized intake, prioritization, and execution frameworks (e.g., Agile, stage-gate, or hybrid models)
  • Implement tools and processes to improve visibility into marketing initiatives, dependencies, and capacity planning across divisions
  • Lead the AI Transformation Agenda for Marketing, including identification, prioritization, and scaling of AI/GenAI use cases across content, media, personalization, insights, and operations
  • Drive adoption through training, change management, and capability development across the marketing organization
  • Designs and runs the business goal setting and reviews for Marketing’s key functions and campaigns to actively analyze and report on our contribution to the overall business
  • Identifies and solves operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact
  • Identifies gaps in the organization’s operating rhythm, build lean scaffolding to fix them, and assess practices to see effectiveness

Requirements

  • Bachelor’s degree in Marketing or Business, MBA preferred
  • 10+ years marketing operations and leadership experience with a consumer product driven company
  • Experience building or leading program management [PMO] in a complex, matrixed organization
  • PMP, PgMP, Agile, Lean, or similar program management methodologies certification a plus
  • Proven track record driving enterprise transformation initiatives, including AI/GenAI adoption
  • Strong experience partnering with Procurement and managing enterprise vendor ecosystems
  • Ability to lead a team of individuals and oversee their development to advance capabilities in program management, planning and activation enablement
  • Ability to work cross functionally with sales, category management, product development, engineering and other disciplines
  • Ability to lead or influence remote talent
  • Experience driving marketing KPIs and comfort adapting process or projects based on performance

Nice to Have

  • Event strategy is a plus
  • MBA preferred

Benefits

  • medical, dental, vision, paid vacation
  • 401k ( up to 4% match)
  • Health Savings Account (with company contribution)
  • wellbeing program
  • product purchase discounts
Brunswick Corporation logo

Brunswick Corporation

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.

Mettawa, IL, US
9K employees (470 in marketing)