Director of Marketing at Near Space Labs | New York City, NY | $130K/yr – $150K/yr

Near Space Labs

Director of Marketing

New York City, NY (Hybrid)

$130K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market for a geospatial B2B platform, orchestrating demand generation, product marketing, and brand to convert enterprise buyers across verticals while coordinating agencies and events to close deals and expand footprint.

Demand Generation & Top-of-Funnel: Build scalable digital, content, and ABM programs to generate qualified pipeline across target verticals.
Product Marketing & Sales Enablement: Translate geospatial technology into buyer-focused messaging, collateral, and ROI stories for multiple personas, enabling close of deals and expansion.
Brand & Thought Leadership: Shape brand voice and lead a thought leadership program to position the company in stratospheric intelligence.

Job Description

Demand Generation & Top-of-Funnel: Own digital marketing strategy to drive qualified pipeline: paid, SEO/content, email, and ABM. Build scalable programs that generate awareness and inbound interest across our target verticals — insurance, utilities, infrastructure, and beyond.
Product Marketing & Sales Enablement: Develop and maintain messaging frameworks, positioning, and collateral tailored to multiple distinct buyer personas and use cases. Partner with Product and Sales to translate complex geospatial technology into stories that close deals and expand accounts — including vertical-specific decks, one-pagers, battlecards, and ROI narratives.
Brand & Thought Leadership: Shape the Near Space Labs brand across owned and earned channels. Define our voice, narrative, and visual identity. Build a robust thought leadership program — including bylined articles, speaking opportunities, and executive content — that positions Near Space Labs as the definitive voice in stratospheric intelligence. Oversee the broader content calendar: case studies, technical explainers, and industry commentary, working with agencies or freelancers to execute at scale.
Agency & Vendor Management: Identify, brief, and manage external agencies and contractors for execution support across design, paid media, content, PR, and events — maintaining quality and staying on budget.
Events & Field Marketing: Own conference strategy and field presence in the industries that matter to us, where in-person relationships remain a meaningful part of the sales process.

Near Space Labs

2.3 Glassdoor

Near Space Labs is an aerial imagery and earth observation company. Our high-frequency, high-resolution imagery supports businesses, partners and government organizations for improved remote sensing. Our technology allows for immediate access to imagery via our API. We invite you to analyze the past, explore the present and be the first to see the future with us!

Founded in 2017

Brooklyn, New York, USA

78 employees (3 in marketing)

www.nearspacelabs.com

20% recommend to a friend