Responsibilities

• Running paid ads. Meta and Google are our core, and you'll personally run them; scaling spend while improving, not just maintaining cost per lead and lead quality. This is lead generation, not e-commerce.
• Owning local SEO & Google. Dominate local search, Google Maps, and our Google Business Profile. Our organic should be growing; you'll make it grow.
• Building the customer journey. You'll build the repeat-and-referral engine; email, SMS, the touchpoints that turn one job into three.
• Owning the brand. Keep it sharp and consistent across every channel, paid, organic, email, referral, and the door-to-door and local marketing we run through NPG.
• Growing commercial/B2B. Help us build a real B2B lead-gen system (property managers, professionals) alongside our commercial team.
• You won't have a team on day one, you'll have vendors and a blank page. You'll build the systems, prove them, and earn the team as you scale what you've built.

Requirements

• You're a hands-on operator, with the magic to lead. You can point to accounts you personally ran and results you personally drove; with real numbers.
• You've scaled paid spend without blowing up your CAC, and you can explain exactly how.
• You know local SEO, Google Business Profile, and the Maps pack cold.
• You love the customer-journey side; repeat, referral, lifetime value. It's not an afterthought for you.
• You're a genuinely good writer, and you can handle basic design yourself.
• You're accountable, high-integrity, fast-moving, autonomous but collaborative, ambitious, and you genuinely love people.
• You hold yourself to a high standard, and everyone around you knows your track record.

Preferred

• B2B/commercial marketing, local direct response (direct mail, flyers, door hangers, lawn signs), and a background in home services or another local, lead-gen business (roofing, HVAC, restoration, or any service scaled through paid ads).

Benefits

• Health insurance: Company contribution up to $400/month toward the plan you choose.
• 401(k): With matching up to 3%.
• Unlimited PTO: We treat you like an adult; take the time you need.
• Professional development: Ongoing training, coaching, and growth we genuinely invest in.