Responsibilities

• Reports To: Chief Executive Officer
• Direct Reports: Communications Manager
• Position Purpose The Director of Marketing is responsible for accelerating organizational revenue through strategic marketing, brand development, demand generation, and data-driven customer acquisition. This leader develops and executes integrated marketing strategies that increase generate qualified leads, grow membership, increase consumer awareness, expand event participation, strengthen sponsorship value, and support new product commercialization. Success is measured by business growth and marketing ROI.
• Develop and execute an enterprise-wide growth marketing strategy aligned with NARI's revenue goals and strategic plan.
• Lead, develop, and manage the marketing team, including direct supervision of assigned staff and oversight of external agencies, consultants, and creative vendors to ensure the timely, cost-effective delivery of high-quality marketing initiatives aligned with organizational objectives.
• Create integrated marketing plans supporting membership, chapters, events, education, certifications, industry partners, advertising, and new products.
• Lead national brand strategy and consumer awareness initiatives.
• Develop demand generation programs including SEO/SEM, paid media, marketing automation, lead nurturing, and AI-enabled personalization.
• Identify, develop, and promote newsworthy organizational initiatives, industry insights, research, and member success stories through press releases, business wire distribution, and targeted media outreach to increase NARI's visibility, credibility, and industry influence.
• Lead consumer marketing campaigns that increase homeowner awareness of NARI and its members.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field; Master's preferred.

Preferred

• Master's preferred.
• Association experience preferred; B2B/B2C growth marketing experience strongly preferred.

Benefits

• - 401(k)
• - Employee discounts
• - Health insurance
• - Paid time off
• - 401(k) matching
• - Dental insurance