Director, Marketing

North Wales, PA (Hybrid)

$191K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

Job Summary

Own the U.S. HCP strategy and omnichannel engagement to advance PrEP adoption, education, and scientific exchange, guiding congress planning, provider education, and cross-functional execution.

  • Lead development of the U.S. HCP strategy including segmentation, targeting, positioning, messaging, and customer journeys.
  • Expand PrEP engagement across existing and new provider segments and optimize congress strategies.

Job Description

Responsibilities

  • Lead development of the U.S. HCP strategy, including segmentation, targeting, positioning, messaging, customer journeys, and omnichannel engagement.
  • Expand PrEP engagement among both existing prescribers and new provider segments, including OB/GYN, Community Health Centers, Sexual Health Clinics, Urgent Care, and Pharmacists where appropriate.
  • Identify barriers and opportunities across the provider journey to increase PrEP recommendation, initiation, and persistence.
  • Translate customer insights, trends, market research, and analytics into actionable commercial strategies.
  • Lead the commercial scientific engagement strategy in partnership with Medical Affairs.
  • Translate emerging clinical evidence, guidelines, and real-world data into relevant HCP education and engagement strategies.
  • Oversee development of disease-state education, peer-to-peer initiatives, speaker programs, and educational resources that improve provider confidence and capability.
  • Support identification of evidence-generation opportunities and customer learning priorities.
  • Ensure scientific and educational strategies are aligned with evolving HIV prevention practices and customer needs.
  • Lead commercial strategy and planning for major HIV, infectious disease, preventive medicine, and specialty congresses.

Requirements

  • Bachelor's degree required. Masters/MBA equivalent preferred.
  • 10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience. 5+ years of HCP marketing, scientific engagement, medical education, or commercial strategy experience.
  • Demonstrated success developing HCP & KOL strategy and driving provider behavior change.
  • Experience leading congress planning, scientific engagement, or medical education initiatives.
  • Strong cross-functional leadership and stakeholder management skills.
  • Product launch leadership.
  • Demonstrated people management, including building and motivating high performing teams.
  • An inclusive and action-oriented leadership approach, with a strong willingness to think outside the box.
  • Familiarity with pharmaceutical regulatory, legal, compliance, and promotional review requirements.
  • Ability to operate effectively in a high-visibility, fast-paced environment with changing priorities.

Preferred

  • HIV, PrEP, Infectious Disease, Vaccine, or Public Health experience.
  • Experience developing HCP strategies that support multicultural populations and advance health fairness.
  • Expertise in omnichannel marketing, customer experience design, and analytics-driven decision making.
  • Experience leading in an agile marketing model.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
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MSD

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At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA
41K employees (1,637 in marketing)
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90% CEO approval

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

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Director, Marketing

MSD · North Wales, PA · Hybrid