JOB TITLE: 

Director of Marketing

LOCATION:

MV Ventures

2685 Vikings Circle, Suite 050

Eagan, MN 55121

TYPE:

Full-time, Exempt ($110k – $120k)

Primarily in-office

SUMMARY:

MV Ventures (“MVV”) is seeking a dynamic and experienced Director of Marketing to lead all marketing initiatives for our residential, commercial and entertainment developments in the Twin Cities. This role will be the primary driver of all marketing functions, while also overseeing manager level staff responsible for event programming and partnerships/sponsorship activation. This role reports to the General Manager/VP of Operations for Viking Lakes. 

This position blends strategy and execution and is ideal for a marketing leader who enjoys owning outcomes, analyzing data, managing vendors/agencies, and driving measurable growth across both B2C and B2B channels. Our ideal candidate will be instrumental in further developing the Viking Lakes brand, as well as managing additional brand extensions across our portfolio. This will require an enthusiastic, pragmatic and self-motivated individual with a passion for marketing, media and project management.

Join us at MV Ventures and be part of a team dedicated to shaping the future of real estate development. If you are a results-driven marketing professional with a passion for creativity and innovation, we want to hear from you!

ROLES AND RESPONSIBILITIES:

• Drive all marketing department activities and initiatives, from initial research and KPI setting through execution to final analytics reports 
• Oversee manager level staff responsible for event programming and brand partnership/sponsorship activation 
• Translate the organizational vision into marketing plans, event programming and related initiatives 
• Lead marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
• Analyze market trends and consumer insights to identify new opportunities for growth and innovation
• Develop brand campaigns for Viking Lakes and related sub-brands, events and branded initiatives
• Refresh style guides while ensuring all entities and partners adhere to brand standards
• Day-to-day management of social media accounts, including developing the social media strategy, content calendar and tone of voice for all social platforms
• Work with the brand partnerships/sponsorship team to drive value and excellence in our programs, develop new partnership assets and support sales/revenue generation efforts
• Monitor and track analytics on relevant media platforms, including ROI on media spend
• In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
• Manage segmentation of the database and implement remarketing strategies
• Implement data and analytics best practices for our current processes
• Cultivate relationships with media outlets, influencers, and community stakeholders to amplify brand messaging

QUALIFICATIONS:

To perform this role successfully, the individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EXPERIENCE AND TECHNICAL KNOWLEDGE:

• 8+ years of experience in marketing or related fields 
• 2+ years of experience managing multiple direct reports 
• 3+ years of experience managing six-figure budgets
• Expert level understanding of consumer marketing practices
• Ability to demonstrate significant experience and expertise in two or more of the following areas: consumer marketing, event marketing/ticket sales, brand strategy, organic social media, paid social media, SEO, real estate marketing
• Track record of success driving multi-channel marketing campaigns
• Proven track record of developing and executing successful marketing strategies that drive brand awareness and revenue growth

PREFERRED EXPERIENCE: The ideal candidate will have experience in several (but not necessarily all) of the following areas, as well as a willingness to learn the rest: 

• Real estate (residential and/or commercial)
• B2B sales and marketing
• Brand partnerships/sponsorship activation
• Event programming
• Content production
• Communications/public relations
• Experience implementing AI within marketing initiatives
• Familiarity with residential platforms, including the ILS sites Apartments.com and Zillow
• Experience with marketing and design software, including but not limited to Adobe InDesign, Illustrator, Photoshop, Canva or other similar programs

OTHER COMPETENCY REQUIREMENTS:

• Detail-oriented, strong organizational skills, and ability to work in a collaborative team

• Readiness to take on any task to ensure the success of a project
• Strong understanding of modern marketing concepts, strategies and best practices

PHYSICAL DEMANDS: 

• Must be able to lift, push, pull and/or move up to 20 lbs. Will be seated during majority of workday, though will be on your feet and mobile for extended periods depending on job duty.
• Regularly performs computer work and operates office equipment. 

NOTE:

This job description is not an exhaustive list of skills, duties responsibilities or working conditions. The items listed above are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position complies with MV Ventures policies and procedures, Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and other laws and regulations governing commercial and multi-family housing operations. MV Ventures is an Equal Opportunity/Affirmative Action employer, and encourages historically underrepresented applicants, including women, minorities, individuals with disabilities, and protected veterans to apply.

BENEFITS:

MV Ventures provides benefits to all full-time employees that include, but are not limited to: Health, Dental, & Vision Insurance, employer paid Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, 401(k) & 401(k) match.

WHO WE ARE:

MV Ventures Management, LLC d/b/a MV Ventures, a Wilf Family owned company, is a full-service real estate owner, developer, general contractor and property management organization in Minnesota. We develop, construct, manage and activate best-in-class destinations that transcend generations. With properties in Eagan, Eden Prairie and Minneapolis, we have a diverse and ever-growing portfolio led by an exceptional team. 

Located in Eagan, MN, Viking Lakes is a 200+ acre mixed-use master development and best-in-class destination bringing a vibrant, diverse, and sustainable environment to tenants, residents, partners, and the community. It is innovative, delivering new-to-market concepts to Minnesota while creating a place to live, work and play not just for today, but for the next 150 years. Anchored by the Minnesota Vikings headquarters and training facility, Twin Cities Orthopedic Performance Center, Viking Lakes is also home to Omni Viking Lakes Hotel, Viking Lakes Residences, Copper & Rye Kitchen + Bar, Velvaere Mae Salon, Twin Cities Orthopedics Eagan Clinic, Training HAUS and the Minnesota Vikings Museum and Locker Room Store. The Viking Lakes Innovation Center, located in the heart of campus, features world-class tenants such as United States Tennis Association – Northern Section, TCO Bio Lab, Clifton Larson Allen, Salvo Soccer, and MV Ventures.