Responsibilities

• Driving campaign integration across all the central marketing and business functional groups to deliver on key performance and growth objectives.
• Shaping quarterly strategies and narratives to deliver on key business/marketing objectives.
• Serving as the strategic lead on individual initiatives to drive customer acquisition.
• Partnering with business unit leaders on priority objectives
• Analyzing business and consumer data across key audiences and cultural / sales heat moments
• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging
• Crafting insight-led, data-driven briefs, GTM and channel plans
• Providing strategic guidance and feedback to cross-functional teams
• Partnering with Creative leads and agencies to develop campaign work.
• Driving campaign performance review and optimization efforts to ensure all work is maximized.

Requirements

• Bachelor’s degree or 7+ years of relevant work experience.
• Seven or more years of strategic planning, marketing communications, or integrated marketing experience.
• Experience managing and influencing relationships at the senior level; ability to present and interact with all levels of management.
• Experience with stakeholder management within highly matrixed, complex organizations.
• Self-motivated with excellent interpersonal, presentation and delivery skills.

Benefits

• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave