Responsibilities

• Content Operations and Asset Management: - Develop, publish, and maintain content across brand websites, landing pages, and digital channels in partnership with brand teams and agencies. - Execute AI-enabled content workflows for content creation, repurposing, tagging, governance, and discoverability while ensuring adherence to brand standards. - Support cross-brand content operations, including editorial calendars, creative briefs, asset libraries, and publishing workflows to improve efficiency and consistency.
• Digital experience platform optimization: - Administer and optimize digital experience platforms, including Adobe Experience Manager (AEM), digital asset management tools, templates, and component libraries - Guide website enhancements, page layouts, navigation updates, and UX improvements in partnership with UX, brand, and IT teams. - Support web governance, authoring standards, intake processes, and cross-brand adoption of best practices to ensure scalable, consistent digital experiences.
• Search and Social Enablement: - Support BU social teams with hands-on execution, publishing help, and response cadence during peaks (product launches, campaigns, events). - Standardize best practices, response-time norms, and community engagement plays across brands so lean teams can move faster and more consistently - Other duties as assigned based on business need

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 3–5 years of digital marketing experience required; 5–7 years strongly preferred, ideally supporting multiple brands or business units in an in-house, agency, or shared-services / COE setting.
• Hands-on experience with a modern CMS (Adobe Experience Manager strongly preferred), digital asset management, and standard project tools.
• Working proficiency with GA4, Google Search Console, and one or more SEO platforms (e.g., Semrush); familiarity with AE0/AIO a plus.
• Hands-on experience publishing and reporting across mainstream social platforms and a modern social suite (e.g., Sprout Social, Sprinklr).
• Working knowledge of paid media (Google Ads, Meta), marketing automation, and CRO/testing platforms – enough to partner, not to own.
• Experience with AI content and productivity tools (e.g., Microsoft 365 Copilot, ChatGPT/Gemini, Jasper) and comfort with prompt engineering strongly preferred.
• Prior experience in consumer, lifestyle, outdoor recreation, RV/marine, automotive, or other high-consideration purchase categories is a plus.
• This position may require travel to other Winnebago Industries’ locations.

Preferred

• familiarity with AE0/AIO a plus

Benefits

• full range of medical, financial, and/or other benefits.