Responsibilities

• Strategic Growth: Develop and execute a comprehensive marketing and business development strategy that strengthens brand visibility, supports revenue goals, and drives long-term growth.
• Strategic Growth: Track performance metrics, marketing analytics, and lead trends to continually refine marketing initiatives.
• Relationship Management: Identify and cultivate high-trust partnerships with architects, interior designers, realtors, luxury developers, and other industry professionals who influence residential renovation projects.
• Relationship Management: Maintain and grow relationships with referral partners to strengthen the company’s reputation and referral network.
• Brand Stewardship: Lead and actively manage the company’s digital presence across two websites, social platforms, and industry platforms including Facebook, Instagram, YouTube, LinkedIn, and Houzz.
• Brand Stewardship: Maintain consistent, high-end brand identity across all marketing platforms, public-facing materials, and digital/print content.
• Digital Marketing & Content Management: Lead and manage the company’s full marketing ecosystem, including two websites, social platforms, digital advertising, reputation management, and content strategy.
• Digital Marketing & Content Management: Update website content, including project pages, blogs, and photo galleries, with technical support as needed.
• Digital Marketing & Content Management: Develop and execute social media strategy and create/manage content such as project storytelling, photography, video production, and marketing collateral.
• Digital Marketing & Content Management: Monitor and maintain the company’s online reputation across Google, Houzz, and other platforms, including responding to reviews.
• Lead Generation: Develop initiatives that generate and qualify marketing leads for the design and estimating teams.
• Lead Generation: Manage digital advertising initiatives, including Google Ads and social media campaigns.
• Lead Generation: Monitor marketing performance, engagement metrics, and campaign effectiveness to refine strategies.
• Market Analysis: Monitor industry trends, competitor activity, and regional market dynamics.
• Market Analysis: Identify opportunities to strengthen the company’s positioning in residential remodeling, design-build, architecture, interior design, or luxury residential real estate.
• Market Analysis: Recommend new marketing initiatives or services that support growth.
• Public Representation: Represent the company at industry events, trade shows, and local community functions.
• Public Representation: Participate in Chamber of Commerce events and professional networking opportunities to strengthen brand visibility.
• Public Representation: Support the company’s reputation as a trusted leader in the design-build community.

Requirements

• 10+ years of experience in marketing, business development, or brand leadership.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proficiency with website platforms (WordPress).
• Proficiency with Google Ads and digital advertising platforms, including campaign setup, monitoring, and optimization.
• Experience managing digital marketing platforms, websites, and social media.

Preferred

• MBA or advanced marketing certifications are a plus
• Experience within residential remodeling, design-build, architecture, interior design, or luxury residential real estate is strongly preferred
• Experience with CRM systems is beneficial

Benefits

• Health & Wellness: Comprehensive health coverage
• Retirement: SIMPLE IRA retirement plan with company contribution
• Time Off: Generous Paid Time Off (PTO) and paid holidays
• Perks: Professional development opportunities and reimbursement for industry networking expenses