Responsibilities

• Develop and implement comprehensive B2B marketing strategies that align with overall company goals, focusing on lead generation, brand awareness, and customer retention within the fintech space.
• Oversee and optimize digital marketing efforts, including SEO, SEM, content marketing, social media, email campaigns, and paid media to maximize lead generation and conversion across business channels.
• Leverage platforms like HubSpot to streamline marketing workflows, nurture leads, and enhance CRM integration, ensuring efficient communication and follow-up processes for enterprise clients.
• Plan, execute, and analyze integrated marketing campaigns across various channels (web, email, events, etc.) aimed at driving awareness, engagement, and business growth in the fintech sector.
• Develop targeted content and messaging that resonates with key decision-makers at financial institutions, enterprise clients, and industry stakeholders to establish thought leadership and drive engagement.
• Conduct ongoing research and analysis of market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities for growth and differentiation.
• Partner closely with sales, product, and customer success teams to ensure seamless coordination of marketing initiatives, sales enablement, and alignment with product offerings and market positioning.
• Ensure consistent and clear brand messaging across all touchpoints, maintaining the company’s reputation as a trusted leader in the fintech space.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimize strategies based on data, and report regularly to senior leadership on marketing performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 7+ years of experience in marketing, with at least 3 years in a leadership role within fintech or a related industry.
• Proven success in digital marketing and brand strategy.
• Deep experience with HubSpot, including automation workflows, CRM, reporting, and integrations.
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, data-driven, and collaborative environment.

Preferred

• MBA preferred
• Experience with B2B SaaS or financial services marketing
• Knowledge of UX/UI principles and conversion rate optimization