Director of Marketing

Henderson, NV (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead Special Events ops and promotions at a casino property, owning budgets, staffing, vendor management, and cross-functional promotion programs.

  • Own full operations, budgeting, and staff development for the Special Events department.
  • Must-have: 5+ years in casino marketing, events, or strategy with proven results.
  • Standout: Nevada gaming licenses/permits qualification and vendor negotiations experience.

Job Description

Responsibilities

  • Responsible for directing the overall operations and staff of the Special Events department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
  • Develops and implements marketing strategies to maximize volume and market share; investigates potential opportunities for incremental revenue.
  • Ensures that scheduling is done in an effective and efficient manner to ensure coverage at peak time to support customers and events, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
  • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM. Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Responsible for the development of all property Special Events & Promotions, from conception to implementation, to include slot tournaments, brand promotions, drawings and VIP events.
  • Provides oversight of media used to communicate current and upcoming promotional efforts for the guests, team members and regulatory agencies.
  • Prepares prize schedules for events, in accordance with event budget
  • Coordinates ordering of all gifts, décor, prizes and collateral material needed for events.
  • Prepares various reports to assist in post event analysis and compiles monthly budget forecast.
  • Maintains comprehensive knowledge of all current and upcoming promotions, events and special offers throughout the property.

Requirements

  • Must be at least 21 years of age.
  • Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience.
  • 5 years of casino, analysis, strategy, and /or marketing experience with proven success exhibited in marketing, advertising, database marketing, promotions and special events.
  • Excellent verbal, written, and interpersonal skills.
  • Technical proficiency and knowledge in MS Office (Word, Excel, Powerpoint & Outlook).
  • Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
  • Demonstrated ability to drive toward results.
  • Ability to read and interpret documents in English, read and communicate verbally in English; written communication skills in English may also be required.
  • Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form; deal with problems involving several concrete variables in standardized situations.
  • Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

Preferred

  • Nevada Gaming licenses/permits qualification.

Benefits

  • Day-one medical coverage
  • 401(k) matching
  • Annual performance bonus
  • Wellness programs designed to support our team members\' financial, physical, and mental well-being
  • Paid time off earned according to local policy and increases with length of employment
M Resort logo

M Resort

3.3 Glassdoor

We have the largest and most diverse gaming footprint in North America. With 43 casinos and racetracks across 20 states, a robust online gaming and sports betting presence and exciting sports media, we’re leading the industry — and pushing it toward the future. Every one of our strategic partnerships helps fuel our community’s growth, their love of gaming — and our continued success as the most innovative omni-channel provider of entertainment experiences.

Founded in 1972
Reading, Pennsylvania, USA
8.2K employees (823 in marketing)
45% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Traffic Source Mix
Search
22.2%
Direct
49.9%
Referral
26.8%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
635 (8% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$150M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $150M
  • Sep 2020
    Post IPO Equity • $982.1M
  • May 2020
    Post IPO Equity • $300M

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