Director, Marketing

Los Angeles, CA (Unknown)

$132K/yr – $159K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own and elevate the museum's narrative through integrated marketing that shapes brand visibility, audience growth, and cohesive storytelling across channels.

  • Drive end-to-end marketing strategy and campaigns for exhibitions, programs, and events across traditional and digital channels.
  • Lead a small marketing team, align cross-department messaging, and optimize campaigns using data insights to maximize audience growth.
  • Build and maintain reliable processes, calendars, and partner relationships to ensure brand consistency and mission-aligned delivery.

Job Description

Own and elevate the museum's narrative through integrated marketing that shapes brand visibility, audience growth, and cohesive storytelling across channels.

  • Responsibilities:
  • Develop and implement comprehensive marketing strategies to enhance brand visibility and audience engagement
  • Manage a small but high-performing marketing team in creating innovative campaigns that promote the museum's exhibitions, programs, and events
  • Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.
  • Collaborate with internal departments and external partners to ensure cohesive messaging and brand consistency
  • Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
  • Oversee the creation of compelling content across various channels to engage diverse audiences
  • Foster relationships with media outlets and influencers to amplify the museum’s narrative art initiatives
  • Ensure all marketing activities align with the museum's mission and strategic priorities

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • A self-starter with 7+ years of experience in marketing, with a proven track record of leadership in a marketing role
  • Strong understanding of brand strategy, digital marketing, and content creation
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
  • Experience in managing budgets and leading high-performing teams
  • Proficiency in data analytics and the ability to interpret insights to drive strategic decisions
  • Experience with or ability to quickly become proficient in CRM and marketing automation
  • Passion for narrative art and commitment to the museum’s mission and values
Lucas Museum of Narrative Art logo

Lucas Museum of Narrative Art

The Lucas Museum of Narrative Art's mission is to inspire and connect people through the exploration of visual stories and their influences in society.Co-founded by George Lucas and Mellody Hobson, the Lucas Museum was designed by renowned architect Ma Yansong of MAD Architects with Stantec as executive architect and is under construction in Los Angeles’s Exposition Park. An 11-acre campus with extensive new green space designed by Studio-MLA will embrace the museum’s 300,000-square-foot building, which will feature expansive galleries, two state-of-the-art theaters, and dedicated spaces for learning and engagement, dining, retail, and events.

Founded in 1991
Los Angeles, California, USA
97 employees (16 in marketing)

Traffic Signals

Monthly Visitors
28.1K
Traffic Source Mix
Search
55.5%
Direct
35.5%
Referral
5.7%
Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
5 (5% of company)

Recent News