Director of Marketing

Responsibilities

• Develop and execute company-wide marketing strategies aligned with revenue, customer acquisition, lead generation, brand, and growth objectives.
• Own the marketing budget and continually optimize investment to improve lead volume, lead quality, cost efficiency, and ROI.
• Lead marketing across all channels, including paid search, Google Local Service Ads, SEO, paid social, display, OTT/streaming, local TV and radio, email, SMS, direct mail, third-party lead providers, creative and lifecycle marketing.
• Develop strategies to strengthen brand awareness and market share in both established and emerging markets, tailoring the approach based on market maturity, consumer behavior, and competitive dynamics.
• Establish and manage performance goals and KPIs across products, markets, campaigns, channels, and lead sources.
• Partner closely with Sales to forecast lead demand, evaluate lead quality and downstream conversion, diagnose performance issues, and improve overall sales outcomes.
• Build and optimize customer journeys across email, SMS, retargeting, and other lifecycle marketing channels to improve engagement and conversion.
• Evaluate channel and campaign performance and quickly shift strategy, creative, or investment based on results.
• Manage agency, media, technology, and marketing vendor relationships, including contract negotiations and performance accountability.
• Evaluate the appropriate balance of internal capabilities and external partners, building scalable in-house expertise where it improves performance, speed, or cost efficiency.

Requirements

• 7+ years of progressive B2C marketing experience, including significant leadership and team management experience.
• Proven success developing and executing performance-driven customer acquisition, lead-generation, and brand strategies.
• Experience managing significant multi-channel marketing budgets with accountability for ROI, customer acquisition cost, lead cost, or similar performance metrics.
• Strong understanding of digital marketing, paid media, traditional advertising, field/retail marketing, lifecycle marketing, and lead generation.
• Demonstrated ability to build brand awareness while also delivering against short-term acquisition and revenue goals.
• Experience managing marketing across multiple products, locations, or geographic markets strongly preferred.
• Strong understanding of the entire customer acquisition funnel and the relationship between marketing, lead quality, sales conversion, and revenue.
• Proven ability to evaluate organizational capabilities, develop talent, and build high-performing teams.
• Experience managing and evaluating agencies, media partners, technology vendors, and other external partners.
• Strong strategic thinking combined with a willingness to remain hands-on and close to execution.