Director, Marketing (Lavinia Group)

Responsibilities

• Own the annual marketing strategy, plan, and budget for Lavinia Group’s curriculum and summer learning programs, aligning priorities with divisional leadership and shared pipeline and revenue targets.
• Identify and assess growth opportunities across states, district segments, and partner channels, using adoption calendars, funding cycles, and policy developments to prioritize investment.
• Own marketing’s contribution to business results, tracking marketing-sourced and influenced pipeline, lead volume and quality, conversion rates, cost per opportunity, and return on marketing spend.
• Plan go-to-market activities around district purchasing timelines, including state adoption windows, budget cycles, and winter and spring decisions about summer programming.
• Develop demand generation programs for RISE, Lavinia Group’s summer learning program, reaching district leaders, state education agencies, and funding partners ahead of planning deadlines.
• Create campaigns and sales materials that support pilots, adoption reviews, implementation, and renewals.
• Partner with product leaders on launches and positioning, sharing market and customer insights to inform product roadmaps.
• Lead Lavinia Group’s thought leadership strategy, translating instructional expertise, market insights, and work with school systems into research-backed content, conference strategy, and executive visibility that strengthen its national reputation and generate demand.
• Partner with internal teams and external research organizations to develop case studies, efficacy studies, research publications, and other evidence that communicate student outcomes, partner results, and product impact.
• Write clear, persuasive copy for superintendents, chief academic officers, curriculum directors, and principals across email, web, paid media, sales collateral, and proposals.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant professional experience.
• At least 8 years of business-to-business (B2B) marketing experience, including at least 3 years leading people and programs, with significant experience marketing K–12 ELA/literacy or math curriculum or instructional materials to school or district decision-makers.
• Deep understanding of the K–12 curriculum market, including district evaluation and purchasing decisions, state adoption processes, funding sources, and the roles of district leaders in selecting instructional materials.
• Demonstrated success growing leads, pipeline, and revenue against established targets.
• Strong writing skills, demonstrated through a portfolio of clear, credible, and persuasive copy for education administrators.
• Experience leading strategy and developing a team while remaining hands-on in marketing execution.
• Experience partnering with product and sales teams on shared pipeline and revenue goals.
• Strong analytical skills, including the ability to interpret CRM and marketing automation reporting, funnel metrics, and campaign attribution to guide decisions.

Preferred

• Experience as a district administrator.
• Familiarity with math and literacy instruction, including the science of reading and high-quality instructional materials (HQIM) review processes.
• Experience marketing summer learning, intervention, or out-of-school-time programs, including to state education agencies and philanthropic partners.
• Hands-on experience with HubSpot and Salesforce.
• Experience marketing within a multi-brand or portfolio organization.

Benefits

• flexible time off
• paid parental leave
• comprehensive medical, dental, and vision insurance
• a 401(k) with company matching