Responsibilities

• Oversee both brand and performance media and campaign activation — from performance campaigns promoting KQED offerings on owned and third-party platforms, to go-to-market strategy and media for KQED's first brand campaign in a decade.
• Set annual strategic and operational plans for marketing — objectives, success metrics, resourcing, budget, and prioritization — across a portfolio that spans reach, acquisition, engagement, and retention.
• Design and build scalable marketing systems, workflows, and infrastructure (processes, tooling, briefing and reporting frameworks) that let the team run a growing volume and complexity of campaigns.
• Own the strategic relationship with KQED’s media agency — overseeing RFPs, contracts, briefs, and overall media strategy.
• Design audience journeys and go-to-market models for new KQED priorities and programs.
• Set strategic direction for growth campaign creative and messaging — briefing and directing both in-house creative and outside agencies. Partner with the brand team on brand campaign creative.
• Own how success is measured across the portfolio — ensuring every campaign is tracked, reported on, and optimized, and that in-depth post-mortems showcase key insights and learnings to shape where KQED marketing invests and grows next.
• Build relationships with local media partners to maximize trade and added value inventory and unique marketing opportunities.
• Collaborate with editorial teams (digital video, live events, podcasts, news) to design strategies that drive discovery and engagement with KQED content and experiences.
• Partner with Product on growth strategies for KQED’s website and app to maximize the effectiveness of paid advertising strategies and their measurement.

Requirements

• 7–10 years of experience in marketing and paid advertising, including both brand and performance, with experience operating at both a strategic and hands-on level.
• Deep media expertise including but not limited to digital (social, programmatic, search, YouTube, CTV, etc.) and traditional (out of home, radio) channels to drive upper, mid, and lower funnel KPIs.
• Demonstrated experience building or scaling marketing systems, workflows, or team structures — not just running campaigns within an existing structure.
• Proven ownership of measurement and reporting for a marketing portfolio — setting KPIs, running post-mortems, and using data to shape future strategy.
• Proven success leading through influence in a highly cross-functional organization — aligning Product, editorial, and social teams around shared priorities, and generating enthusiasm and buy-in for ideas and plans across a complex org.
• Experience briefing and directing creative development — with both in-house teams and outside agencies — and strong judgment about what creative and messaging a campaign needs to succeed.
• A successful history of owning, developing, and communicating long-term strategies for growing reach, acquisition, engagement, and retention across a portfolio of channels.
• Experience managing and empowering a team to be scrappy, nimble and data-driven.
• Comfort with ambiguity and the ability to build and maintain structure and core priorities while navigating in-bound requests.

Preferred

• Experience running both brand and performance media in concert.
• Experience driving ‘tune-in’ for content across earned and 3rd party platforms.
• A sharp eye for design and aesthetics, at both the campaign and brand level.
• Familiarity with media agency management and AdTech/programmatic platforms (e.g., The Trade Desk, DSPs), for a deeper handle on the media side of the role.
• Passion for understanding audience behavior and tendencies across media types and platforms, including what drives retention and repeat engagement, not only acquisition.
• Interest in figuring out how marketing from the for-profit world can work within the nonprofit framework.
• A deep interest in and appreciation for the public media mission and the Bay Area.