Responsibilities

• Develop and own the overall marketing strategy for the citrus category, aligning with company goals, sales objectives, and category opportunities.
• Lead, mentor, and provide strategic direction for Brand Managers (Export, Food Service, Domestic) and Associate Brand Managers, ensuring integrated and cohesive marketing efforts.
• Partner with the Insights Manager to translate consumer, shopper, and market data into actionable strategies that inform brand positioning, campaign development, and packaging innovation.
• Oversee packaging strategy and work closely with the Packaging Manager to ensure packaging aligns with consumer needs, brand identity, and sustainability initiatives.
• Collaborate with the Merchandising Manager and Events Manager to ensure field execution, retail activations, and events reinforce the marketing plan and brand positioning.
• Champion the use of analytics and performance metrics to measure campaign success, ROI, and brand health, and make data-driven recommendations for optimization.
• Guide creative direction in partnership with the Creative Manager, ensuring campaigns and content reflect brand strategy and resonate with target audiences.
• Serve as a key liaison between Sales, Operations, and Agency of Record, ensuring that marketing initiatives support business objectives and customer needs.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8+ years of marketing experience with a proven track record in brand management, consumer insights, and strategic planning.
• Strong background in leading teams and developing talent.
• Ability to translate complex data and insights into clear, actionable strategies.
• Experience in packaging innovation and retail marketing preferred, ideally within the produce, CPG, or food & beverage industries.
• Excellent communication, leadership, and collaboration skills to work effectively across multiple departments and with executive leadership.
• Highly analytical with a strong ability to measure and communicate performance results.
• Proficient in marketing analytics tools, project management systems, and presentation software.

Benefits

• Medical, dental, and vision coverage.
• Generous PTO, 48 hours sick leave, and 8 paid holidays.
• 401(k) with 4% company match after 1 year of service.
• On-site team building and a collaborative, family-oriented culture.