Director of Marketing, Kennedy Space Center and Visitors Complex at Kennedy Space Center Visitor Complex | Merritt Island, FL | $104K/yr – $141K/yr

Kennedy Space Center Visitor Complex

Director of Marketing, Kennedy Space Center and Visitors Complex

Merritt Island, FL (On-site)

$104K/yr – $141K/yrDirector/Executive8+ years expPart time

Posted 6 months ago

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Job Summary

Drive integrated, revenue-focused marketing for the Kennedy Space Center Visitor Complex with executive alignment and ROI discipline.

Own and execute integrated campaigns across advertising, digital, social, PR, and partnerships.
Must-have: 8+ years of progressive marketing leadership in attractions or hospitality.
Standout: Leads cross-functional team, agencies, budgets, KPIs, and executive reporting to hit revenue and attendance.

Job Description

Responsibilities

Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
Direct public relations efforts to increase media coverage, protect brand reputation, and ensure consistent, compelling messaging in a competitive market
Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

Requirements

Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred
Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
Experience managing budgets with a focus on maximizing ROI
Excellent communication and presentation skills, with the ability to influence executive stakeholders
Ability to work nights, weekends, and holidays as needed

Benefits

Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts

Kennedy Space Center Visitor Complex

Go beyond imagination and into something real at Kennedy Space Center Visitor Complex. Named the No. 1 U.S. Attraction by TripAdvisor’s 2025 Travelers’ Choice Awards, Kennedy Space Center Visitor Complex gets visitors up close to real flight flown artifacts, meet a veteran NASA astronaut, feel the rumble of a rocket launch, and so much more. Just 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. The popular two-day ticket, which can be used for up to six months from purchase and averages a cost of $45 per day, is now available for $91 per adult and $81 per child. Single-day admission is $77 per adult; $67 per child. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.

Founded in 1967

Merritt Island, Florida, USA

102 employees (13 in marketing)

www.kennedyspacecenter.com