Director of Marketing, Kennedy Space Center

Merritt Island, FL (On-site)

$104K/yr – $141K/yrSenior Level8+ years expPart time

Posted 13 days ago

Job Summary

Own and drive the marketing function to achieve revenue and attendance goals through integrated campaigns, digital growth, and compelling brand storytelling.

  • Lead cross‑functional campaigns and brand strategy to support business priorities
  • Manage teams, agencies, and KPI reporting to hit targets
  • Develop content and digital initiatives that build emotional connection and ROI

Job Description

Responsibilities

  • Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
  • Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
  • Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
  • Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
  • Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
  • Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field required
  • Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
  • Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
  • Own responsibility for achieving revenue and attendance targets through strategic marketing initiatives.
  • Excellent communication and presentation skills, with the ability to influence executive stakeholders
  • Ability to work nights, weekends, and holidays as needed

Preferred

  • Master’s degree preferred

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
Kennedy Space Center Visitor Complex logo

Kennedy Space Center Visitor Complex

Go beyond imagination and into something real at Kennedy Space Center Visitor Complex. Named the No. 1 U.S. Attraction by TripAdvisor’s 2025 Travelers’ Choice Awards, Kennedy Space Center Visitor Complex gets visitors up close to real flight flown artifacts, meet a veteran NASA astronaut, feel the rumble of a rocket launch, and so much more. Just 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. The popular two-day ticket, which can be used for up to six months from purchase and averages a cost of $45 per day, is now available for $91 per adult and $81 per child. Single-day admission is $77 per adult; $67 per child. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.

Founded in 1967
Merritt Island, Florida, USA
102 employees (13 in marketing)

Salaries

Posted range

$104K/yr – $141K/yr

Taken straight from the job posting.

See all Kennedy Space Center Visitor Complex salaries

Marketing Team

Marketing Team Size
10 (10% of company)
Median Tenure
15.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
342.4K
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
57.1%
Direct
32.5%
Referral
8.2%
Social
1.1%
Paid
1%

Headcount Trend

Current headcount: ~102

Recent News

Kennedy Space Center Visitor Complex logo

Director of Marketing, Kennedy Space Center

Kennedy Space Center Visitor Complex · Merritt Island, FL · On-site