Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
3 hrs ago
Director of Marketing
Hudson, OH
Salary Not AvailableDirector/Executive
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the evolution of KELTEC’s marketing function, aligning cross‑functional teams to commercial growth and go‑to‑market execution.
- Define and drive the annual marketing plan, budget, and performance reviews across Brand, Digital, Channel, and Product management.
- Lead a high‑performance, cross‑functional marketing organization focused on accountability and rapid execution.
- Partner with Sales, Product, and Customer Service to align product strategy, customer experience, and channel expansion.
Job Description
- Lead KELTEC’s overall marketing strategy in alignment with commercial objectives and company growth priorities.
- Build, organize, and manage a functionally led marketing team across Brand & Communications, Digital Marketing, Channel Marketing, and Product Management.
- Establish clear ownership, roles, priorities, and performance expectations across the marketing organization.
- Partner with the Chief Commercial Officer and other business leaders to ensure marketing strategy supports channel growth, product strategy, customer engagement, and revenue performance.
- Help shape the long-term vision for KELTEC’s marketing capabilities, team structure, and commercial support model.
- Recruit, develop, and lead marketing talent to support KELTEC’s future-state organization.
- Build a high-performance culture focused on accountability, collaboration, growth, and execution.
- Provide coaching, direction, and support to managers and key contributors across the marketing team.
- Assess organizational needs and make recommendations regarding team structure, roles, skillsets, and resource allocation.
- Lead change management as marketing evolves into a more specialized, commercially aligned function.
- Lead development of the annual marketing budget and oversee allocation of spend across people, programs, technology, campaigns, and external resources.
- Align strategic planning, annual planning, and quarterly execution reviews into one coordinated operating rhythm for the marketing team.
- Ensure each function has clear deliverables, planning expectations, and review cadences.
- Present plans, priorities, progress updates, and recommendations to executive leadership.
- Partner closely with Sales leadership to align marketing efforts with commercial priorities and selling channel needs.
- Work with Product Management to support portfolio growth, commercialization, new product introduction, and pricing strategy.
- Collaborate with Customer Service, Digital, and other business functions to improve the customer experience and support commercial execution.
- Ensure alignment between brand strategy, digital platforms, product priorities, and channel programs.
- Serve as a key commercial leader in connecting marketing investment to business growth.shifted to next item? No, keep as is.
- Experience in industrial, manufacturing, distribution, or other technical product environments strongly preferred.
Keltec
Founded in 1982, KELTEC specializes in designing, developing, and producing high-quality filtration solutions for compressed air and gas systems in a wide range of industrial applications. Our diverse product lineup includes Compressed Air, Gas, and Vacuum Filtration, Air/Oil Separators, Compressor Oil, Panel/HVAC Filtration, Replacement Desiccant, and Refrigerated Air Dryers.With over four decades of experience, KELTEC has built a solid reputation for providing reliable, cost-effective components. Serving thousands of customers worldwide, we are trusted for our commitment to integrity, expertise, and exceptional customer service. Our parts deliver peak performance, making us a go-to source for those seeking quality without the markup.At KELTEC, we understand that time is money. That's why we prioritize fast delivery with multiple warehouses across the U.S., offering same-day shipping on in-stock parts ordered before 3 p.m. We maintain an inventory of over 20,000 products, ensuring we have what you need when you need it. Our team of engineers is always ready to tackle unique challenges, creating custom parts when necessary.As an ISO 9001-certified facility, KELTEC ensures that every product we offer meets stringent quality standards. We manufacture components that not only match but often exceed OEM specifications, ensuring durability and reliability for your systems. Our commitment to innovation is demonstrated by our ongoing development of over 1,000 parts annually, making us a trusted partner for all your air compressor and filtration needs.KELTEC offers a complete solution for air compressor systems, from air filters to lube oil, separators, and housings. We make the transition to KELTEC products seamless, with no minimum order required and a user-friendly portal to place orders. Our proprietary cross-referencing guide ensures that you find the exact part you need with ease. At KELTEC, we’re not just about parts; we’re about providing real solutions.
