Director of Marketing

Responsibilities

• Execute marketing strategies aligned with organizational growth objectives, in partnership with executive leadership
• Manage marketing initiatives across multiple brands, markets, and legal practice areas.
• Identify opportunities to grow market share, strengthen brand positioning, and increase qualified lead generation.
• Build acquisition programs that balance lead volume, lead quality, conversion rates, and cost efficiency.
• Work with sales, intake, and operations teams to align marketing performance with business outcomes.
• Manage paid media across Google, Meta, TikTok, Reddit, Bing, LinkedIn, programmatic, connected TV (CTV), and emerging channels.
• Identify, test, and scale new marketing platforms and acquisition opportunities.
• Optimize advertising spend to maximize return and reduce cost per acquired client.
• Improve conversion rates throughout the marketing funnel.
• Track campaign performance using CPL, CPR, CAC, and ROAS.

Requirements

• 5+ years of progressive experience in digital, growth, or performance marketing.
• 2+ years in a marketing leadership role (Senior Manager, Director, or equivalent).
• Track record managing significant advertising budgets and scaling lead generation programs.
• Strong expertise in paid media, marketing analytics, conversion optimization, and customer acquisition.
• Experience managing multiple marketing channels and external agency relationships.
• Solid understanding of marketing attribution, CRM systems, and campaign performance measurement.
• Proven ability to connect marketing spend to business results.
• Strong analytical, financial, and communication skills.
• Comfortable working hands-on in campaign performance and execution.

Preferred

• Experience in legal services, professional services, or other competitive lead-generation industries.
• Experience marketing across multiple brands or business units.
• Familiarity with HubSpot and marketing automation platforms.
• Experience with AI-powered marketing tools and automated campaign workflows.
• Knowledge of legal advertising compliance and regulations.
• Experience scaling high-volume consumer acquisition campaigns.