Senior Marketing Manager
eSmart Systems
Boulder, CO (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
7 hrs ago
Director of Marketing
Austin, TX (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role centers on growth and revenue acceleration through inbound and outbound marketing, brand development, and analytics-driven decision making. It calls for extensive B2B marketing leadership, demand generation, and sales enablement experience, plus a track record of building or scaling marketing functions. Preferred candidates bring experience in industrial or technical B2B markets and can establish marketing infrastructure from the ground up.
Job Description
Responsibilities
- Growth & Revenue Acceleration
- Own inbound lead generation strategy across digital channels
- Lead Google Ads, SEO, and conversion optimization
- Build scalable campaigns tied directly to revenue and performance metrics
- Brand, Campaigns & Product Launches
- Own brand positioning, messaging, and storytelling
- Lead advertising campaigns and major product launches, including proprietary products
- Digital & Analytics Leadership
- Own website strategy, optimization, and future redesigns
- Lead future e-commerce initiatives
Requirements
- 8+ years of progressive marketing experience (B2B strongly preferred)
- Experience leading integrated marketing across demand gen, brand, and sales enablement
- Strong background in analytics, performance marketing, and ROI measurement
- A track record of building or scaling marketing functions
- Strategic thinking with hands-on execution ability
- Excellent communication, organization, and leadership skills
Preferred
- Industrial, manufacturing, facilities, HVAC, or technical B2B markets
- Product launches and go-to-market strategy
- Building marketing infrastructure from the ground up
Joe W. Fly Co., Inc.
Since 1967, Joe W. Fly Co., Inc. has provided air filtration products, services, and environmental solutions to a variety of industries. We use life cycle cost analysis to determine the right products and service frequency for your needs. We will always look for ways to improve your equipment’s efficiency and air quality while lowering labor and material costs.We are among the most trusted providers of filtration solutions for commercial, institutional, and industrial buildings and facilities in the Southwest, striving to provide superior solutions and services that address your specific needs. Our team of certified air filtration specialists performs an on-site survey of your facility to help determine the most suitable solutions capable of achieving the primary goals of energy efficiency and air quality, leveraging intricate life cycle cost analysis.
