Director of Marketing

Responsibilities

• Brand Strategy & Creative Direction
• Develop and execute a marketing strategy that supports brand awareness, new clinic openings, client acquisition, and retention.
• Lead the direction of brand messaging, imagery, promotional campaigns, and marketing materials across IV Nutrition.
• Maintain a consistent brand identity while helping franchisees connect with their local communities.
• Create a marketing calendar and provide timely campaign direction, digital assets, and practical tools for clinic teams.
• Coordinate with clinical leadership to ensure health and wellness messaging is accurate and aligned with approved services.
• Franchisee Support & Agency Management
• Serve as the corporate marketing resource for franchisees, providing clear direction and actionable support.
• Manage relationships with advertising agencies and marketing vendors serving our clinics.
• Establish expectations for campaign execution, communication, reporting, and performance.

Requirements

• Five or more years of progressive marketing experience, including responsibility for strategy, execution, and performance.
• Experience in health, wellness, fitness, or a related consumer service industry preferred.
• Demonstrated success in lead generation, client acquisition, and local business growth.
• Experience managing advertising agencies, website developers, and creative partners.
• Strong understanding of digital advertising, SEO, social media, email marketing, and website conversion.
• Ability to evaluate marketing data, manage budgets, and communicate results clearly.
• Excellent relationship-building, project management, and communication skills.
• Ability to balance long-term brand strategy with the day-to-day needs of franchise owners.
• Bachelor’s degree in marketing, communications, business, or a related field preferred, or equivalent relevant experience.
• Strong understanding of digital marketing, including paid search, paid social, SEO, local search, email marketing, and organic social media.

Preferred

• Experience supporting a franchise system or multi-location brand strongly preferred.
• Experience in health, wellness, fitness, or a related consumer service industry preferred.