Responsibilities - Lead category and brand planning processes, including forecast development, annual operating plan, and long-range planning (LRP), ensuring assumptions, risks, and growth expectations are financially grounded and aligned to business objectives. - Drive financial analysis that generates actionable insights on key business performance drivers (revenue, profitability, pricing, mix, marketing effectiveness, and innovation performance) to inform business decisions. - Build and leverage financial models to evaluate growth opportunities, pricing actions, innovation launches, and resource allocation decisions, including sensitivity analysis tied to volume, margin, spend, and profitability assumptions. - Challenge and validate business assumptions by partnering with cross-functional leaders to identify risks, gaps, and performance dependencies before decisions are finalized. - Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes - Drive financial discipline and performance management by strengthening planning rigor, accountability, forecast accuracy, and timely risk identification in a dynamic environment - Operate effectively within a fast-moving environment, balancing strategic thinking with hands-on execution and responsiveness to evolving business needs. - Lead category and brand performance reviews, analyzing drivers of variances across revenue, gross margin, pricing, mix, promotional activity, and profitability versus forecast, plan, and prior year. - Diagnose business performance trends and translate findings into actionable recommendations to improve profitability, strengthen brand performance, and address emerging risks. - Evaluate pricing strategies, promotional plans, and growth initiatives to quantify financial impact, margin implications, and expected return prior to execution. - Identify opportunities to optimize spend, improve resource allocation, and increase return across category, marketing, and growth initiatives. - Develop reporting and business insights that help leadership teams identify performance gaps, understand underlying business drivers, and make informed operating decisions tied to growth and profitability objectives. - Perform scenario analysis tied to category strategy, portfolio changes, and growth initiatives to support prioritization, resource allocation, and business planning decisions. - Analyze marketing spend effectiveness to identify opportunities to improve return on investment, optimize allocation across initiatives, and increase efficiency of brand and promotional spending. - Lead budgeting, forecasting, accrual management, and ongoing financial oversight of marketing spend across brands, campaigns, and growth initiatives. - Lead financial evaluation of innovation initiatives, including business case development, pricing assumptions, launch forecasts, commercialization economics, and post-launch performance analysis. - Assess innovation pipeline opportunities through financial modeling focused on volume expectations, margin contribution, launch investment requirements, and long-term profitability potential. - Monitor innovation and growth initiative performance against financial assumptions, identify drivers of underperformance, and recommend actions needed to improve outcomes, mitigate risk, or adjust expectations. - Partner with Marketing, Innovation, and R&D leadership to ensure growth initiatives are supported by sound financial assumptions, measurable performance expectations, and clear success metrics. - Performs other projects as assigned