Director of Marketing

Andover, MA (On-site)

$155K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

Job Summary

Own and lead the integrated marketing function to drive growth, sales enablement, and brand health across digital, content, and communications.

  • Partner with Sales to accelerate referrals and market expansion.
  • Guide strategy with market insights and performance data.
  • Build and mentor a high-performing Marketing team.

Job Description

Responsibilities

  • Develop and execute marketing strategies that support company growth objectives and sales priorities.
  • Partner closely with Sales leadership to drive referral source acquisition, retention, and market expansion.
  • Lead sales enablement efforts through effective messaging, presentations, campaigns, collateral, and other business development tools.
  • Oversee digital marketing, content strategy, branding, events, website management, and customer engagement initiatives.
  • Provide strategic recommendations to leadership based on market trends, competitive intelligence, customer insights, and performance data.
  • Use market research, customer insights, and performance metrics to guide strategy and optimize results.
  • Establish and measure key performance indicators, including engagement, pipeline influence, and marketing ROI.
  • Manage the marketing budget, technology platforms, and external vendor relationships.
  • Lead, coach, and develop the Marketing team while fostering collaboration, accountability, and innovation.
  • Partner cross-functionally to align marketing initiatives with business objectives and organizational priorities.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 8+ years of progressive marketing experience, including strategic marketing leadership.
  • Experience partnering closely with Sales teams in a relationship-driven or B2B environment.
  • Demonstrated success developing marketing strategies that support business growth and revenue generation.
  • Strong knowledge of digital marketing, CRM platforms, marketing automation, and analytics.
  • Experience leading and developing high-performing teams.
  • Excellent communication, leadership, and stakeholder management skills

Preferred

  • Healthcare, pharmacy, workers' compensation, insurance, or other regulated industry experience preferred.

Benefits

  • Monthly engagement events and larger annual celebrations (tent party, summer BBQ, Family Fun Day)
  • Tuition reimbursement and an internal-first job posting philosophy to support career growth
  • Onsite fitness center, free parking, and a competitive benefits package
  • A positive, inclusive environment where employees feel valued, supported, and empowered
Injured Workers Pharmacy logo

Injured Workers Pharmacy

3.3 Glassdoor

Injured Workers Pharmacy’s (IWP) mission is to advocate for injured workers and remove barriers to recovery by delivering reliable, patient‐centered workers’ compensation pharmacy care with convenient at-home medication delivery. Through specialized claims support, clinical oversight, and a seamless fulfillment process, we ensure injured workers receive timely, safe, and compliant access to their prescribed medications at no cost to them. We focus on continuity of care, complex and catastrophic injury support, and close collaboration with prescribers and legal partners—helping injured workers remain supported, dignified, and focused on healing throughout every stage of their recovery. Why work for IWP?At IWP we believe in our service, but it’s the people who make it a great place to work. Together, our shared passion inspires us to thrive and grow while providing our patients and clients with the best service possible. Our company culture, advancement opportunities and growing benefit packages are just some of the reasons why IWP is a great place to work.IWP is an Equal Opportunity Employer. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Founded in 2001
Andover, Massachusetts, USA
194 employees (5 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$155K/yr – $175K/yr

Taken straight from the job posting.

The middle of this range ($165K) is 38% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

See all Injured Workers Pharmacy salaries

Marketing Team

Marketing Team Size
5 (3% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

Funding History

  • Jan 2011
    Private Equity

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
Search
42.4%
Direct
24.8%
Referral
6.6%
Social
4.5%
Paid
8.9%

Headcount Trend

Current headcount: ~194
Injured Workers Pharmacy logo

Director of Marketing

Injured Workers Pharmacy · Andover, MA · On-site