Director of Marketing

Saint Pete Beach, FL (On-site)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the hotel’s integrated marketing program and guest experience across all outlets, blending local partnerships with cross-functional campaigns to drive occupancy and event-driven demand.

  • Own annual marketing plans and campaigns for guestrooms, outlets, events, weddings, and resort experiences.
  • Build and activate partnerships with locals, tourism groups, influencers, media, and community organizations to unlock new demand.
  • Coordinate PR, media visits, press materials, and cross-team promotions with Sales, Revenue, and F&B to sharpen occupancy and seasonal promos.

Job Description

Responsibilities

  • Develop and execute comprehensive annual marketing and promotional plans for the hotel and its outlets
  • Lead marketing initiatives for guestrooms, restaurants, bars, beach club, special events, weddings, and resort experiences
  • Manage digital marketing, website content, email campaigns, paid advertising, SEO, and social media strategies
  • Create compelling content including photography, video, storytelling, and promotional materials
  • Build relationships with local businesses, tourism organizations, influencers, media partners, and community organizations
  • Coordinate public relations efforts, media visits, press releases, and promotional campaigns
  • Collaborate with the Sales and Revenue teams to drive occupancy, group business, and transient demand
  • Partner with Food & Beverage leadership to develop seasonal promotions, restaurant campaigns, and special events
  • Monitor marketing performance, ROI, website analytics, social media engagement, and campaign effectiveness
  • Ensure all marketing materials align with Marriott, Tribute Portfolio, and Crescent Hotels & Resorts brand standards

Requirements

  • Bachelor's degree in Marketing, Hospitality, Communications, Business, or related field preferred
  • Minimum 5 years of hospitality marketing experience, with leadership experience preferred
  • Luxury, lifestyle, resort, or Marriott experience strongly preferred
  • Strong knowledge of digital marketing, social media platforms, paid advertising, content marketing, and analytics
  • Experience managing agencies, photographers, creative partners, and marketing vendors
  • Excellent written, verbal, and presentation skills
  • Highly organized with strong project management abilities
  • Creative thinker with a strong understanding of brand positioning and guest engagement
  • Ability to travel locally for community events and promotional activities
  • Ability to occasionally lift marketing materials or event equipment up to 25 pounds
  • Ability to work flexible schedules when supporting special events, media functions, or promotional activities
  • Physical Requirements

Nice to Have

  • Leadership experience
  • Luxury, lifestyle, resort, or Marriott experience strongly preferred

Benefits

  • Competitive salary and bonus opportunities
  • Marriott travel discounts worldwide
  • Crescent Hotels & Resorts associate benefits
  • Health, dental, and vision insurance
  • 401(k) with company benefits
  • Paid time off and holidays
  • Career growth and advancement opportunities within Crescent Hotels & Resorts and Marriott International
  • Opportunity to help build and grow an exciting luxury lifestyle destination
Horseshoe Bay Resort logo

Horseshoe Bay Resort

Horseshoe Bay Resort is Texas’ premier full-service AAA four-diamond and Conde Nast Readers' Choice award-winning golf resort located on the shores of Lake LBJ only 45-minutes Northwest of Austin, Texas. The 400-room resort is located in the Heart of the Texas Hill Country Wine Region with more than 30 wineries located within 90-minutes of the property.With more than 30,000 square feet of indoor meeting space and picturesque waterfront venues, the resort is renown for destination meetings and weddings throughout the year. The resort host several major events each year including the annual Hot Air Balloon Festival, the Beer by the Bay Music Festival, the Wine Dine and Jazz Festival and the annual Horseshoe Bay Resort Shootout featuring PGA Tour Pros. For reservations call 877-611-0112 or for meeting and wedding information call 830.598.7880.

Founded in 1971
Horseshoe Bay, Texas, USA
474 employees (30 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
59.3%
Direct
32.6%
Referral
5.8%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~474

Marketing Team

Marketing Team Size
19 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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