Director of Marketing (Home Improvement / Custom Closets)

Houston, TX (On-site)

$95K/yr – $125K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

Job Summary

Own the full marketing funnel from lead generation to booked design consultations, oversee paid media, content, SEO, and partnerships, and report results monthly.

Own pipeline and lead-gen across channels
Build in-house capabilities and reduce reliance on agencies
Expand market reach to new cities and builder channels

Job Description

Responsibilities

Own lead generation for the whole company, from first click to booked design consultation
Lead our paid media (Google and Meta), holding agency partners to clear cost-per-appointment and cost-per-sale targets, and bring more of it in-house over time
Run our content engine using the They Ask, You Answer approach: answer every question a homeowner has before they call us
Direct our in-house videographer and a freelance writer so our work looks as good online as it does in the showroom
Grow SEO and visibility in AI answer engines such as ChatGPT and Google AI Overviews
Build email, newsletter and automation journeys in HubSpot
Build non-digital channels: referral partnerships with designers, realtors and builders, community and showroom events, and direct mail
Market to our builder and developer customers (about 20% of our business)
Report to the owner with honest numbers every month and plan marketing for new cities

Requirements

8+ years in marketing, with 3+ years owning pipeline or leading a team
Proven results marketing a high-consideration product or service, ideally in-home, home improvement, remodeling, or builder/trade channels
Hands-on with HubSpot (or a comparable CRM), Google Ads, Meta Ads and Google Analytics. You can read an account and tell when an agency is coasting
Strong with content and inbound marketing, and you know a good photo and a good video when you see one
An operator who can roll up your sleeves in an owner-led business of about 37 people, not just manage vendors
A visual person who genuinely loves design, spaces and craftsmanship
Available to work on-site in Houston

Benefits

Health insurance
PTO
401(k) and match
Dental insurance
Flexible schedule
Health savings account
Paid time off
Retirement plan
Vision insurance

SpaceManager Closets

SpaceManager Closets is a Houston-based custom home organization company specializing in the design, manufacturing, and installation of custom closets, garage storage systems, Murphy beds, home offices, pantries, laundry rooms, entertainment centers, and other storage solutions.We help homeowners create spaces that are more functional, beautiful, and organized. From the initial design consultation to manufacturing and installation, our team works to deliver a professional, well-managed experience and a finished product that fits the way each customer lives.Our process combines thoughtful design, advanced 3D CAD software, local manufacturing, and trained installation teams. Customers are able to see and refine their design before it is manufactured, and each system is produced in our Houston facility using computer-controlled equipment and proven production methods.SpaceManager Closets also partners with builders, remodelers, designers, architects, and other trade professionals who need a dependable local partner for custom home organization systems. We support projects ranging from individual homes and remodels to model homes, production builder programs, and larger multi-home opportunities. Our team understands the importance of accurate plans, clear communication, jobsite coordination, schedule reliability, and consistent quality.At SpaceManager Closets, we believe organized spaces make everyday life better. We are proud to serve Houston homeowners and trade partners with custom solutions built around quality, service, and long-term relationships.Learn more at (http://www.spacemanager.com).

Founded in 2018

Houston, Texas, USA

20 employees (7 in marketing)

spacemanager.com

Salaries

Posted range

$95K/yr – $125K/yr

Taken straight from the job posting.

The middle of this range ($110K) is 8% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

See all Marketing Director salaries See more General Marketing jobs

See all SpaceManager Closets salaries

Marketing Team

Marketing Team Size

2 (10% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

4.4K

Monthly Google Ads Budget

$4.2K

Traffic Source Mix

26.8%

Direct

49.2%

Referral

Social

16.6%

Paid

1.3%

Headcount Trend

Current headcount: ~20

Links

spacemanager.com

X (Twitter)

Crunchbase

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