Responsibilities

• 40% Marketing, Brand, and Audience Strategy
• 30% Integrated Marketing Leadership and Operations
• 5% Other duties and participate in organizational initiatives as assigned.

Requirements

• Bachelor’s degree or equivalent combination of education, professional credentials, and relevant experience, with a minimum of six years of progressively responsible experience in marketing, communications, brand strategy, audience development, or a related field.
• Significant experience developing and leading integrated marketing strategy in a complex, fast-paced organization with multiple programs, audiences, stakeholders, and priorities.
• Demonstrated ability to operate as both a strategic thinker and an effective leader of execution, translating organizational goals into actionable marketing strategies and measurable results.
• Proven experience developing, implementing, and stewarding brands, including experience managing significant brand development, refresh, repositioning, or rollout initiatives.
• Deep understanding of the full marketing and communications ecosystem, including traditional marketing, direct marketing, digital, web, email, social media, paid media, print, video, content marketing, public relations, marketing funnels, and emerging channels.
• Demonstrated success developing audience-centered marketing strategies that increase awareness, engagement, participation, and/or revenue.
• Strong analytical skills and experience establishing KPIs, interpreting marketing and audience data, assessing campaign performance, and using insights to inform strategy and resource allocation.
• Demonstrated experience leading, managing, coaching, and developing staff and creating an environment of accountability, collaboration, creativity, and high performance.
• Significant experience selecting and managing agencies, consultants, freelancers, media partners, and other external vendors, including developing scopes of work and managing performance, budgets, timelines, and deliverables.
• Exceptional project and priority management skills, with demonstrated ability to lead multiple complex initiatives simultaneously, work effectively under deadline, and adapt quickly as priorities change.

Preferred

• Experience in a nonprofit, museum, arts and culture, public history, preservation, education, tourism, or other mission-driven organization.
• Experience marketing a complex organization with multiple locations, programs, products, events, and audience segments.
• Demonstrated experience leading a significant organizational brand initiative and translating brand strategy into practical standards, tools, campaigns, and audience experiences.
• Experience working closely with senior organizational leadership on institutional positioning, reputation, and strategic communications.
• Experience supporting major organizational initiatives such as capital projects, institutional campaigns, major exhibitions, conferences, launches, or other high-profile programs.
• Experience with Tessitura or a comparable CRM platform.
• Experience with contemporary project management platforms such as Asana.
• Familiarity with the cultural, philanthropic, tourism, preservation, or media landscape of New England.