Director of Marketing

Responsibilities

• Enrollment Marketing
• Develop and execute recruitment marketing strategies for HTC schools and programs.
• Identify priority audiences, geographic markets, and growth opportunities.
• Create campaigns supporting open houses, campus visits, admissions events, and enrollment initiatives.
• Develop recruitment materials and communications for prospective students and families.
• Monitor and track marketing performance of all marketing efforts throughout the enrollment funnel and optimize campaigns accordingly.
• Digital Marketing & Content
• Lead HTC's digital marketing strategy across social media, websites, email, and digital advertising.
• Maintain a coordinated content calendar highlighting student life, faculty, alumni, Torah learning, institutional accomplishments, and recruitment messaging.
• Ensure major events and milestones are captured and converted into high-quality content.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Five or more years of progressive experience in marketing, communications, digital media, or brand management.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience managing content, social media, email, and digital marketing campaigns.
• Ability to analyze marketing performance and improve results using data.
• Experience managing agencies, freelancers, and vendors.

Preferred

• Familiarity with the Orthodox Jewish community and its institutions strongly preferred.

Benefits

• Full range of Health Plans
• Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment) Roth Option available
• Flexible Spending Accounts (FSA)
• Dental Plans (PPO & HMO) and Vision Plan
• Dependent Care and Transit Programs
• Life Insurance, AD&D and Voluntary Supplemental Life Insurance
• Short-term and Long-term disability programs
• Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
• Employee Assistance Program
• Early-Release Fridays