Director of Marketing at Healthrise | Farmington, MI

Healthrise

Director of Marketing

Farmington, MI (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive multi-channel content and demand generation for Healthrise, aligning with buyer journeys and healthcare market needs.

Must-have: 5+ years in B2B marketing with ABM, Salesforce/Pardot, and multi-channel campaigns.
Standout: Deep expertise in Salesforce Marketing Cloud and CRM with ROI dashboards.
Standout: Cross-functional collaboration with Sales, Operations, and event planning to align opportunities and revenue.

Job Description

Responsibilities

Develop and manage a content strategy aligned with buyer journeys and industry pain points.
Oversee creation of blogs, whitepapers, case studies, and marketing collateral.
Drive thought leadership that positions Healthrise as a subject matter expert in revenue cycle transformation.
Ensure consistent brand messaging and voice across all marketing materials.
Maintain an editorial calendar to streamline content development and publication.
Design and execute paid digital campaigns across search, display, social, and retargeting channels (LinkedIn, Google Ads, etc.).
Optimize campaigns for engagement, lead quality, and cost-efficiency using A/B testing and funnel analysis.
Lead demand generation initiatives that convert interest into qualified sales opportunities.
Continuously monitor industry trends and competitor activity to refine digital strategies.
Leverage deep expertise in Salesforce Marketing Cloud and CRM to design, execute, and optimize multi-channel marketing campaigns that drive engagement and lead conversion.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of B2B marketing experience, including leadership roles.
Proven success in Account-Based Marketing and demand generation.
Hands-on experience with marketing automation and CRM platforms (Salesforce/Pardot).
Proficiency with paid media and analytics platforms (Google Ads, LinkedIn Campaign Manager, etc.).
Strong background in content marketing, digital strategy, and pipeline development.
Excellent project management and cross-functional collaboration skills.
Demonstrated ability to drive measurable results and optimize ROI.

Preferred

Healthcare industry experience preferred, especially marketing to health systems.

Benefits

Comprehensive benefits package.
Opportunities for continued professional development and career advancement.

Healthrise

Hospital systems are not all created equal. So one-size-fits-all solutions don’t work.At Healthrise, we customize solutions to meet your needs. That way, you’re not paying for resources and programs that you don’t need like you would at other RCM consulting and global consulting firms.We stand behind bringing together the right expertise, strategy, approach, resources, and technology to deliver proven results for you.

Founded in 2012

Farmington, Michigan, USA

360 employees

www.healthrise.com