Director of Marketing (Health & Wellness)

Responsibilities

• Lead the Marketing Strategy: Set the vision and execute an integrated marketing strategy across our portfolio while preserving what makes each brand unique.
• Develop strategies that drive revenue growth, membership sales, lead generation, and brand awareness.
• Build scalable marketing programs across company-owned and franchise locations.
• Serve as a strategic marketing partner to executive leadership, Operations, Sales, Finance, studio teams, and franchise owners.
• Lead and optimize shared marketing resources, including our marketing co-op fund, to maximize regional impact and ROI.
• Balance long-term brand development with the immediate needs of a performance-driven, multi-location organization.
• Drive Digital Growth: Own the digital engine behind customer acquisition and growth.
• Lead strategy across paid search, paid social, SEO, email, content, marketing automation, and digital lead generation, continually evaluating performance and optimizing investment.
• Develop campaigns supporting high-value services and memberships, including wellness programs, GLP-1 offerings, and E20 services.
• Using platforms and reporting tools such as Zenoti, Power BI, CRM systems, and marketing analytics, you'll connect marketing investment to leads, conversions, revenue, and ROI.

Requirements

• 7–10+ years of progressive marketing experience, including significant leadership responsibility.
• Experience within a multi-unit health, wellness, fitness, medical wellness, or franchise organization.
• Demonstrated success developing marketing strategies that produce measurable customer and revenue growth.
• Strong experience with local and grassroots marketing in a multi-location or franchise environment
• Advanced knowledge of SEO, SEM, paid social, email marketing, content strategy, and marketing automation.
• Experience using analytics to optimize marketing spend and demonstrate ROI.
• Familiarity with Zenoti, Power BI, CRM platforms, or comparable business intelligence tools
• Bachelor's degree in marketing, Business Administration, or a related discipline; MBA or advanced degree is a plus.
• Exceptional leadership, communication, collaboration, and relationship-building skills

Preferred

• Experience supporting multiple brands or providing shared marketing services across a portfolio is strongly preferred.
• MBA or advanced degree is a plus.

Benefits

• Competitive base compensation
• Performance-based bonus opportunity
• Medical, dental, and vision benefits
• 401(k) retirement plan
• Paid vacation and sick time
• Paid company holidays
• Employee wellness benefits and discounts
• Professional growth and leadership opportunities
• The opportunity to influence the growth strategy of multiple established and emerging wellness brands.