Responsibilities

• Define and lead the U.S. HCP marketing strategy across all healthcare professional segments.
• Drive growth through integrated customer engagement, audience strategy, segmentation, and commercialization plans.
• Influence business strategy through customer insights, analytics, and market intelligence.
• Oversee brand strategy, product marketing, launches, personal promotion, omnichannel engagement, CRM, web, content, media, and peer-to-peer marketing.
• Deliver coordinated customer experiences across field, digital, and non-personal channels.
• Advance personalization, customer journey orchestration, and marketing innovation.
• Lead a large, multi-disciplinary HCP marketing organization comprising brand, omnichannel, digital, content, operations, and customer engagement teams.
• Build organizational capabilities and develop current and future marketing leaders.
• Foster a high-performance culture focused on collaboration, execution, and continuous improvement.
• Partner with Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, Regulatory, Legal, and Global Marketing teams.

Requirements

• 15+ years of progressive leadership experience in healthcare, medical device, pharmaceutical, biotechnology, or a related industry.
• Proven success leading large-scale HCP marketing and customer engagement strategies.
• Deep expertise in omnichannel marketing, personal promotion, CRM, digital engagement, and customer experience.
• Demonstrated ability to lead and develop large, high-performing teams through periods of growth and transformation.
• Experience leading large, matrixed organizations and influencing executive stakeholders across complex commercial environments.
• Strong track record of driving commercial performance through customer-centric and data-driven marketing strategies.
• Experience managing significant budgets and resource investments.
• Experience working in highly regulated environments.

Preferred

• Experience in diabetes care, digital health, or consumer packaged goods.
• Experience supporting large field sales organizations.
• MBA or advanced degree.

Benefits

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists