Responsibilities

• Tourism Marketing: Develop programs and partnerships that build awareness, trial, and conversion among Hawaii tourists, turning visits into long-term brand relationships.
• Shopper Omnichannel Marketing: Develop and deploy shopper marketing strategies and budgets across retail and ecommerce channels; optimize spend effectiveness to influence purchase and drive profitable growth.
• Brand Building: Modernize and reposition legacy brands while honoring their heritage; increase consumer awareness, loyalty, and advocacy.
• Ecommerce Growth: Support the Director of Ecommerce and accelerate digital commerce performance, optimizing consumer experience and driving repeat purchases.
• Innovation & Insights: Build a robust innovation pipeline grounded in consumer research and trends.
• Cross-Functional Partnership: Collaborate with Sales, Operations, and Finance to align on strategies that maximize profitability.
• Budget Optimization: Develop and execute efficient marketing strategies that deliver maximum impact within a limited budget; prioritize initiatives with strong ROI and measurable results.
• Global Expansion: Support international growth by defining and advancing brand positioning; serve as thought partner to the GM of Japan.
• Team Development: Inspire, mentor, and grow a high-performing marketing organization.
• Performs other related duties as assigned.

Requirements

• Experience: Minimum of 10-15 years’ experience in the beverage or CPG industry with significant exposure to brand-building activities. Experience managing a team.
• Education: Bachelor’s Degree required. Master’s Degree in Business Administration, Marketing, or related field preferred.
• Computer Skills: Knowledge of Microsoft Office applications.
• Language: Well-developed verbal and written English communication skills.
• Travel: Occasional travel as required.
• Note: On-site not explicitly needed, but description indicates on-site work.

Preferred

• A player/coach mentality — able to think strategically at the enterprise level while also rolling up sleeves to execute with excellence.
• Master’s Degree in Business Administration, Marketing, or related field preferred.