Director, Marketing

Rockford, IL (On-site)

$110K/yr – $160K/yrSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own the casino's guest-relationship and marketing engine, aligning brand experiences, social channels, and campaigns to grow market share, profitability, and guest retention while leading a team to execute data-driven programs.

  • Growth & Marketing Ownership: Develop short- and long-range marketing plans to grow market share and profitability, coordinating with agencies and measuring campaign impact.
  • Guest Relations & Brand Experience: Build customer-relations programs and manage social media to enhance guest satisfaction and recognition.
  • Data, Budget & Compliance: Manage budgets, analyze market data, forecast trends, and ensure adherence to Illinois Gaming Regulations.

Job Description

Own the casino's guest-relationship and marketing engine, aligning brand experiences, social channels, and campaigns to grow market share, profitability, and guest retention while leading a team to execute data-driven programs.

  • Growth & Marketing Ownership: Develop short- and long-range marketing plans to grow market share and profitability, coordinating with agencies and measuring campaign impact.
  • Guest Relations & Brand Experience: Build customer-relations programs and manage social media to enhance guest satisfaction and recognition.
  • Data, Budget & Compliance: Manage budgets, analyze market data, forecast trends, and ensure adherence to Illinois Gaming Regulations.
Hard Rock Hotel & Casino Ottawa logo

Hard Rock Hotel & Casino Ottawa

Hard Rock Hotel & Casino Ottawa is Canada’s first fully integrated Hotel, Casino, Dining, and LIVE venue experience. We proudly provide dynamic gaming slot machines (over 1,500 machines), electronic table games, VIP High Limit Gaming, horse harness racing, and entertainment experiences like no other. We're open and 24/7, 365 days a year, and there’s nothing else like it! 19+ | PlaySmart

Founded in 2025
Ottawa, Ontario, CAN
210 employees (20 in marketing)