Own end-to-end marketing strategy and budget to drive client acquisition and measurable ROI.

• Developing & executing the Firm’s marketing strategy
• Managing paid advertising and lead generation
• Overseeing SEO and website performance
• Tracking marketing ROI and campaign effectiveness
• Building reports and dashboards for Firm leadership
• Managing outside marketing agencies and vendors
• Identifying new growth opportunities & marketing initiatives
• Building brand awareness and positioning in our market
• Marketing Strategy: develop and executed the Firm’s marketing strategy, create marketing plans aligned with the Firm’s business goals, identify new opportunities for growth and client acquisition, manage the Firm’s marketing budget and allocate resources effectively.
• Digital Marketing: oversee advertising campaigns including, Google Ads, LSA, Facebook, YouTube and other digital channels, manage website performance, conversion optimization and landing page strategy and monitor industry trends and recommend innovative marketing initiatives.