Responsibilities

• Marketing Strategy + Brand Leadership
• Develop and lead Guidon's annual marketing strategy, marketing plan, and budget.
• Establish and maintain brand positioning, messaging, visual standards, and storytelling frameworks.
• Increase market visibility and strengthen Guidon's reputation across target markets and industries.
• Lead market research, competitive analysis, and client insight initiatives to inform strategic decisions.
• Ensure alignment between marketing efforts, market growth plans, and firmwide strategic priorities.
• Pursuit Excellence & Growth Enablement:
• Partner with Market Leaders, Business Development, and pursuit teams to improve pursuit strategy, differentiation, and win planning.
• Establish standards, tools, processes, and best practices supporting qualifications, proposals, interviews, and presentations.
• Maintain content libraries, project stories, resumes, case studies, and differentiators that support pursuit readiness.

Requirements

• Bachelor's degree in Marketing, Communications,\nBusiness, or related field.
• 12+ years of progressive marketing experience, including leadership responsibilities.
• Experience developing and executing marketing strategies, brand initiatives, and growth programs.
• Experience managing CRM platforms, marketing technology, reporting, and analytics.
• Demonstrated success partnering with business leaders to support growth initiatives and pursuit success.
• A/E/C, professional services, or relationship-based B2B marketing experience preferred.
• Strategic thinker who connects marketing initiatives to business goals.
• Strong business acumen and growth mindset.
• Collaborative leader who builds trusted partnerships across the organization.
• Effective storyteller capable of translating technical expertise and project outcomes into compelling narratives.