Responsibilities

• Own the annual and quarterly marketing operating plan aligned with ARG business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence.
• Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact.
• Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets.
• Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures in partnership with Sales and Strategic Growth.
• Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting while maintaining strategic ownership rather than serving as the technical system administrator.
• Establish consistent measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion.
• Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius into a visible market differentiator.
• Protect brand consistency across channels, approve high-visibility creative and messaging, and guide day-to-day content and design production.
• Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization in partnership with technical web resources.
• Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration, evaluating technology for business value, governance, scalability, and efficiency.

Requirements

• Demonstrated ability to build and execute integrated B2B and B2C demand-generation, content, digital, event, and sales-enablement programs tied to revenue outcomes.
• Strong understanding of CRM, marketing automation, campaign attribution, SEO, paid media, digital analytics, and website conversion; hands-on system administration is not required.
• Exceptional executive communication, writing, editing, project-management, prioritization, and stakeholder-management skills.
• Ability to define meaningful performance measures and communicate pipeline influence, campaign conversion, sponsor value, website performance, content utilization, and operational effectiveness.
• Practical fluency with generative AI and modern marketing technology, including establishing productive and responsible team use cases.
• Ability to lead a small team and coordinate agencies, contractors, and cross-functional stakeholders with clear priorities and accountability.
• Ability to operate strategically while ensuring execution occurs with rigor, speed, and measurable commercial impact.
• Seven or more years of progressive B2B and B2C marketing experience required.
• Experience in technology, professional services, channel, SaaS, telecommunications, cloud, cybersecurity, or complex solution sales preferred.
• Demonstrated experience leading integrated marketing programs and connecting marketing activity to sales and revenue outcomes required.

Benefits

• Retirement plan
• Medical, Dental, Vision
• Optional coverages
• Generous paid time off accruals
• Hybrid work environment