Responsibilities

• Quarterback the Funnel: Serve as the primary project manager connecting Paid Media, PR, Biz Dev, and Social to ensure a unified, conversion-oriented message across all touchpoints.
• GTM Strategy & Execution: Own the Go-To-Market roadmap for new products and features. You won't just announce features; you will launch them with a focus on conversion, adoption, and revenue impact.
• Drive Revenue Growth: Develop and execute a GTM strategy focused on high-intent lead generation and client acquisition, directly supporting the Biz Dev team’s targets.
• Sales Enablement & Collateral: Create and optimize high-conversion assets (pitch decks, case studies, landing pages) that empower the sales/biz dev team to move prospects through the pipeline faster.
• Performance-Led Content: Direct a content and social strategy that prioritizes product- and value-led storytelling, focusing on ROI and user acquisition over vanity metrics.
• Strategic Sponsorships & Activations: Identify and manage industry sponsorships, ensuring every activation has a clear lead-capture mechanism and follow-up sequence.
• Market Feedback Loop: Act as the bridge between the market (client sentiment) and the Product team to ensure our roadmap is aligned with what drives revenue.

Requirements

• Direct experience leading marketing campaigns in the music technology industry, including paid, social, content, sponsored, PR, sales enablement, asset creation, and all other relevant marketing tactics and strategies.
• A comprehensive understanding of the music industry marketing ecosystem including techniques, channels, customer cohorts, metrics, strategies, stakeholders, and tone.
• Expertise with marketing technology including CRM platforms, analytics suites, content creation tools, media buying services, and reporting/analysis dashboards.
• Proven success contributing to growth of a music technology startup from early stages to a maturing business.
• Managerial experience overseeing social, content, paid, and other marketing staff (internal direct reports and external consultants)

Preferred

• Experience with using AI for workflow optimization and automation
• Partnership experience and a relevant contact list to expand our partnership footprint
• Experience at a publisher, distributor, admin platform, management company, or record label