Director of Marketing

Responsibilities

• Lead, Manage, and Hold Accountable (LMA)
• Communicate clear direction, provide the tools and support the team needs, and coach them to deliver results.
• Own the annual marketing plan and set priorities aligned with company goals. Keep the marketing calendar two to three months ahead.
• Own the marketing budget. Allocate resources in line with company priorities and redirect spending when results fall short.
• Hold contractors, agencies, and vendors accountable for scope, cost, and results. Adjust partners and resources as needed.
• Run the Marketing L10 and participate in annual and quarterly planning.
• Analytics, Reporting, and ROI
• Own marketing dashboards and reporting that measure activity, engagement, lead generation, and ROI. Capture lead sources where possible and use the insights to guide priorities and leadership decisions.
• CRM and Email Optimization
• Own marketing's use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility. Bring changes to shared processes to the leadership team for approval.

Requirements

• Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue.
• Practical CRM experience beyond reporting, ideally in HubSpot, including lifecycle stages, workflows, and dashboards.
• Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs.
• Experience directing agencies and contractors and holding them accountable for measurable results.
• Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors.
• Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information.

Preferred

• Five or more years of marketing leadership experience.
• Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows.
• Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising.
• Experience directing social media strategy to support brand visibility, engagement, and lead generation.
• Familiarity with EOS.

Benefits

• 5 weeks of paid personal time off, prorated the first year
• 10 to 14 days of Holidays (as per GHF schedule)
• 8 weeks of paid maternity leave should you need it, available after 1 year of service
• BCBS Medical Insurance
• $500 in Dental or Vision reimbursement
• Flexible Spending Account for medical and dependent care
• $25,000 of Life Insurance company-paid, with option to increase coverage.
• Aflac Insurance
• Allstate Accident Insurance
• Educational Assistance up to $1,000 per year