Responsibilities

• Own annual and multi-year marketing plans aligned to enrollment, revenue, and brand; lead strategy for graduate programs, certificates, and workforce development.
• Generate inquiries, applications, enrollments, and program participation; align with enrollment goals and optimize nurture and email campaigns.
• Oversee digital marketing including AEO, SEM, SEO, paid social, display, retargeting, video ads, email, and site optimization with internal and external partners.
• Develop compelling content for websites, social, emails, ads, brochures, and videos while enforcing brand standards and repurposing content across channels.
• Conduct market and audience research; analyze campaigns using analytics and CRM data; report insights to leadership and guide resource allocation.
• Manage marketing projects end-to-end, coordinating with vendors, agencies, freelancers, and internal teams; maintain calendars and support events and partnerships.

Requirements

• Bachelor's degree required.
• 5-7 years in communications or marketing in higher education (specifically graduate programs) or related industry.

Preferred

• Experience developing integrated campaigns that deliver measurable results.
• Knowledge of enrollment marketing, adult learner recruitment, workforce development marketing, or higher education marketing.
• Experience with digital advertising platforms, marketing automation, CRM systems, and analytics.
• Familiarity with AEO, SEO, SEM, content marketing, lead generation, and conversion optimization.
• Ability to manage multiple projects in a fast-paced environment and work with CMS and basic HTML; familiarity with Adobe Creative Suite or Canva.

Benefits

• Competitive salary
• Comprehensive benefits package including Medical, Dental, Vision, Retirement, Tuition benefits
• Generous time off
• Hybrid/remote work options