Responsibilities

• Develops and executes a comprehensive marketing strategy aligned with company growth objectives and client relationship goals.
• Partners with the Client & Project Development Director, executive leadership, business unit leaders and market sector leaders to support market expansion and client retention.
• Leads brand positioning and messaging to differentiate the firm in competitive vertical market sectors.
• Oversees proposal and qualification efforts (RFQs, RFPs, SOQs) ensuring high-quality, on brand, and compliant submissions.
• Collaborates with pursuit champions, preconstruction, business unit leaders and market sector leaders to develop win strategies and pursuit messaging.
• Maintains and continuously improves proposal content, resumes, project sheets, and marketing collateral.
• Ensures compelling, compliant, and differentiated proposals and interview materials that highlight technical expertise, safety, and project execution.
• Leads customer relationship management (CRM) system and business opportunity information capture and data management.
• Establishes KPIs tied to pursuit outcomes, hit rates, brand visibility, and department return on investment (ROI).
• Leads, mentors, and develops the marketing team, fostering their professional growth and ensuring alignment with department and Company goals.