Director of Marketing

Responsibilities

• Develop and implement comprehensive annual marketing and advertising plans supporting Fortune Bay's strategic and financial goals.
• Drive revenue growth across gaming and non-gaming business units.
• Identify market opportunities throughout Minnesota, Wisconsin, North Dakota, and the Upper Midwest.
• Analyze customer trends, competitive properties, player behavior, and market conditions to maximize profitability.
• Present marketing performance, forecasts, and strategic recommendations to executive leadership and Tribal leadership.
• Direct all casino promotions, tournaments, special events, giveaways, and rewards club programs.
• Oversee host and player development functions to grow VIP and premium player segments.
• Utilize player tracking and database analytics to improve guest visitation, frequency, and spend.
• Develop reinvestment strategies that maximize guest profitability while maintaining strong promotional ROI.
• Monitor gaming revenues, player trends, and competitive activity.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, Hospitality, or a relevant field required. Degree requirement may be waived with a combination of education and work experience or a minimum of 7 years of experience of progressive marketing leadership experience.
• Comprehensive understanding of casino marketing analytics and player reinvestment strategies.
• Strong knowledge of casino management systems, CRM platforms, and loyalty programs.
• Expertise in digital marketing, social media, and customer acquisition strategies.
• Excellent leadership, communication, presentation, and negotiation skills.
• Strong financial acumen and budget management experience.
• Ability to interpret gaming and business analytics to drive strategic decisions.
• Respect for Tribal sovereignty, culture, and community values.

Preferred

• Master’s degree in marketing, Business Administration, Communications, Hospitality, or a relevant field.
• Professional certification in Gaming Management or Business Management.
• Previous Marketing Director or comparable leadership experience.
• Experience within a Tribal gaming organization.