Director of Marketing

Responsibilities

• You will own marketing at BFS — the plan, the budget, the agencies, and the results.
• You'll set strategy and then go execute it, because in the first stretch, you’ll be the person driving the full marketing function.
• As the business scales, you'll have an opportunity to build a team and function around you.
• you'll own the whole function: writing the positioning, briefing the agencies, holding them to their numbers, building the campaigns, and reporting the results.
• You'll report to the Chief Growth Officer.
• Your first year Launch Forecast Pro Cloud. Positioning, messaging, launch campaigns, websites, sales enablement, and the demand engine behind it — for a product that opens new opportunities with larger organizations.
• You’ll also step into an established business that still needs to grow: our desktop products serve a steady stream of demand planners at small and mid-sized manufacturers and distributors. These customers remain a vital part of our business and must continue to be well supported as we launch.
• Marketing strategy & planning (~25%) - Define positioning and messaging for a two-product portfolio serving different buyers — the solo planner escaping spreadsheets and the enterprise supply chain team.
• Establish clear go-to-market strategies, including market segmentation, customer targeting and the resulting demand-generation priorities, differentiation against competing tools, and portfolio positioning strategies.
• Develop buyer personas and segment-specific messaging in partnership with sales and product and translate them into campaigns with clear goals.

Requirements

• Bachelor’s degree in marketing, Business or a related field. An MBA or other advanced degree is highly desirable.
• 5–7+ years of B2B marketing experience, including ownership of significant programs or budgets and demonstrated success driving business growth and product expansion.
• Demonstrably hands-on. You've personally written the copy, built the campaign, and pulled the report.
• Hands-on experience with paid search, paid social, B2B websites, landing pages, and conversion optimization.
• Direct experience working with agencies — briefing them, reviewing their work, and holding them accountable. You can open an SEM account and form your own opinion rather than taking the dashboard at face value.
• Real demand generation results in a considered-purchase B2B environment with a multi-week or multi-month sales cycle.
• Involvement in a product launch — ideally SaaS, ideally into an existing customer base. You don't need to have led one; you need to know how they work.
• Strong writing and communication skills, this market buys on credibility, and credibility here is written, with analytical and financial acumen and experience managing budgets.
• Comfort with marketing automation and CRM, and enough analytical rigor to defend a budget with numbers.
• Appetite for the scope. This is more ownership than most people have had at this stage, and we're looking for someone who wants that.

Preferred

• Experience marketing technical or analytical software to practitioners in supply chain, operations, manufacturing, or distribution.
• Experience marketing both a desktop/perpetual product and a SaaS subscription — including the transition between them.
• Account-based marketing experience with tools such as Apollo, ZoomInfo, and partner/channel marketing experience.
• Having worked at a small company, with a clear-eyed view of what that requires.

Benefits

• Health & dental insurance
• 401(k) with employer contribution
• 3 weeks of paid vacation per year
• Flexible Spending Account
• Long-term disability insurance