Responsibilities

• Develop and execute comprehensive marketing communications strategies aligned with business goals for digital banking offerings (e.g., mobile banking, online accounts, digital, deposits, lending, payments).
• Define messaging frameworks and value propositions that differentiate digital products in a competitive fintech landscape.
• Partner with product, growth, and analytics teams to align marketing strategies with product roadmaps and customer insights.
• Lead end-to-end execution of integrated campaigns across digital channels including web, mobile, email, social media, paid media, and in-app communications.
• Manage campaign calendars, prioritize initiatives, and ensure timely delivery of high-quality marketing assets.
• Continuously optimize campaigns through A/B testing, personalization strategies, and data-driven insights.
• Oversee the creation of compelling, customer-centric content tailored for digital-first banking audiences.
• Ensure consistent brand voice and messaging across all digital touchpoints.
• Collaborate with internal teams and external agencies to produce high-impact creative assets.
• Drive performance marketing initiatives focused on acquisition, onboarding, and engagement.

Requirements

• Bachelor's or equivalent combination of relevant education and experience
• 7+ years of marketing communications experience, with direct experience in deposits, digital banking, fintech, or financial services.
• Proven track record of leading successful digital marketing campaigns for financial products or services.
• Strong understanding of digital channels, customer journeys, and deposit marketing automation platforms.
• Experience marketing both deposit and lending products across consumer and commercial segments.
• Expertise in digital marketing, campaign management, and performance optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with regulatory requirements in banking communications.
• Strategic thinking with strong execution capabilities

Preferred

• - Deep understanding and experience of deposit inflows and outflows specific to a digital bank.
• - Ability to raise deposits to meet the bank's asset needs.
• - Experience working closely with the bank's ALCO committee to help set pricing for the bank's deposits goals.
• - Experience working with the federal regulatory agencies representing the bank during exams and responding to inquiries
• - Experience with deposit product aggregators
• - Experience with mobile-first or app-based banking platforms
• - Knowledge of CRM systems and marketing automation tools (e.g., Salesforce, Adobe).
• - Experience working in a fast-paced, agile environment

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.