Responsibilities

• Brand Build & Stewardship — Lead the launch and ongoing build of the Homes by Villatel consumer brand, ensuring every touchpoint reflects our standard-setting positioning and operational excellence.
• Performance & Paid Media — Assist in paid media, SEO, and paid social to drive direct bookings, reduce reliance on third-party channels, and grow lifetime value, with clear accountability for ROAS, CAC, and pipeline contribution.
• Email Marketing & CRM — Own the email and CRM program end to end, including segmentation, automation, lifecycle journeys, promotional campaigns, win-back, and the guest data infrastructure that powers personalization at scale.
• Guest Lifecycle Communications — Design and operate the pre-arrival, in-stay, and post-stay communications program that drives upsells, improves guest experience, lifts reviews, and converts first-time guests into repeat guests.
• Content & Creative — Direct photography, video, editorial, and storytelling that captures the distinct character of each property and destination while remaining unmistakably on-brand.
• Social Media — Build and operate a strategic social presence across Instagram, TikTok, YouTube, and emerging platforms that grows audience, drives demand, and showcases the properties and destinations at brand standard.
• Influencer & Creator Strategy — Build a programmatic approach to influencer and creator partnerships, from travel press trips to long-term creator collaborations, that generates earned reach and converts.
• Destination & Local Partnerships — Develop co-marketing relationships with destination authorities, theme parks, attractions, restaurants, concierge networks, and experience partners that meaningfully expand reach and enrich the guest offering.
• Print & Brand Experience — Oversee print and in-home brand expressions, including welcome materials, guest correspondence, signage, and partnership collateral, ensuring consistency across digital and physical touchpoints.
• Multi-Brand Architecture for Future Growth — Begin to architect the brand system that will, over time, allow future partner brands to retain their identity and audience while clearly belonging to Homes by Villatel — including the conventions, guidelines, and playbook for how each future partner shows up across our channels and theirs.

Requirements

• 8+ years of progressive marketing leadership, with meaningful time spent owning consumer demand, distribution, and partner or owner acquisition functions (hospitality, travel, real estate, property management, or dual-sided platform experience strongly preferred).
• Proven track record of building and scaling consumer brands, ideally in hospitality, travel, or premium lifestyle categories, with a clear point of view on what separates a category-defining brand from a commodity.
• Hands-on expertise across the modern marketing stack: paid media, SEO, email/CRM, lifecycle, content, social, web, analytics, and creative production. You can roll up your sleeves; you are not a slide-deck-only operator.
• Direct experience optimizing performance on major short-term rental and travel OTAs (Airbnb, VRBO, Booking.com, Expedia), including listing merchandising, search ranking, reviews, and channel strategy.
• Deep email/CRM and lifecycle marketing fluency, with experience operating a guest data infrastructure (CDP, ESP, segmentation, automation) at scale.
• Experience running PR, earned media, and influencer/creator programs in travel, hospitality, or lifestyle, with relationships you can put to work on day one.
• Demonstrated success building and operating lead funnels for high-consideration audiences, with measurable pipeline impact targeting owners, partners, or other relationship-driven buyers.
• Strong design and editorial sensibility, with command of both digital and print disciplines and an eye for the details that signal a brand operating at the highest standard.
• A point of view on house-of-brands, hybrid, and endorsed brand structures, and how to architect a multi-brand system that lets future partner brands keep their identity without diluting the master brand.
• Analytical and commercially fluent, comfortable defending CAC, ROAS, attribution, and contribution margin in front of a results-focused leadership team.
• A builder's mindset, you are energized by ambiguity, comfortable building systems where none exist, and disciplined enough to scale them once they work.
• Florida-based, with a strong preference for the Orlando or Melbourne Beach areas, and willingness to spend time on-property and in-market.