Responsibilities

• Develop and execute the acquisition marketing strategy for Enterprise Subscriptions.
• Own integrated campaign planning across paid, owned, web, events, webinars, and partnership channels.
• Define acquisition KPIs, reporting frameworks, and performance benchmarks tied to pipeline and business outcomes.
• Oversee acquisition budget planning and channel investment strategy.
• Manage external agencies and vendors supporting paid media, creative execution, events, and digital marketing programs.
• Partner closely with Product Marketing to align messaging, positioning, and campaign execution.
• Collaborate with Sales and Sales Enablement to ensure lead quality, campaign alignment, and effective follow-up strategies.
• Optimize acquisition programs and channel mix based on lead quality, conversion, and ROI.
• Lead cross-functional campaign planning and ensure consistency across customer touchpoints.
• Identify opportunities to improve acquisition performance through testing, optimization, and process improvements.

Requirements

• 12+ years of experience in B2B acquisition marketing, demand generation, or integrated marketing.
• Experience leading multi-channel acquisition programs for subscription, SaaS, media, or business information products.
• Strong understanding of paid media, events, webinars, digital acquisition, and funnel optimization.
• Experience managing agencies, budgets, and integrated marketing campaigns.
• Strong analytical mindset with experience measuring campaign and pipeline performance.
• Proven ability to collaborate across Product, Sales, and Marketing teams.
• Excellent communication and project management skills.

Benefits

• For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.