Director of Marketing and Enrollment Management

Boston, MA

$90K/yr – $105K/yrDirector/Executive5+ years exp

Posted 5 weeks ago

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Job Summary

Own enrollment, retention and marketing systems for a bilingual private school, turning data into growth with a strong focus on family experience across two campuses.

  • Growth & Data: Build dashboards and KPI tracking to guide recruitment, retention, and outreach decisions.
  • Marketing & Communications: Align annual campaigns and digital presence with mission and family engagement workflows.
  • Operational Excellence: Oversee admissions platforms and events to ensure a consistent, relationship-driven experience.

Job Description

Admissions, Enrollment & Retention: Develop and implement mission-aligned enrollment and retention strategies, including short- and long-term planning Admissions, Enrollment & Retention: Oversee admissions and enrollment processes, ensuring a responsive and relationship-centered experience for prospective and current families Admissions, Enrollment & Retention: Monitor and analyze inquiry, application, enrollment, retention, and withdrawal data to support strategic planning and decision-making Admissions, Enrollment & Retention: Develop enrollment projections, dashboards, and reporting structures for leadership and Board-level planning Admissions, Enrollment & Retention: Support retention and family engagement initiatives, including outreach, feedback collection, and community engagement efforts Admissions, Enrollment & Retention: Oversee enrollment systems and platforms, ensuring data accuracy, consistency, and effective information sharing Admissions, Enrollment & Retention: Collaborate with school leadership on tuition, financial aid, enrollment agreements, and related policies and procedures Admissions, Enrollment & Retention: Represent the School and oversee all on-site and off-site admissions-related events Marketing, Communication & Systems Strategy: Develop and implement annual marketing and communication strategies aligned with the School’s mission and strategic priorities Marketing, Communication & Systems Strategy: Collaborate with school leadership and operational teams to support effective family communication, engagement practices, and communication workflows Marketing, Communication & Systems Strategy: Support the implementation, coordination, and optimization of communication and enrollment-related systems and tools Marketing, Communication & Systems Strategy: Monitor and evaluate communication, outreach, and marketing efforts to support clarity, consistency, responsiveness, and alignment across the School Marketing, Communication & Systems Strategy: Collaborate with the Head of School, Leadership Team, and Board of Trustees on communication strategies and key messaging Marketing, Communication & Systems Strategy: Oversee the School’s digital presence, website strategy, content planning, and social media alignment Marketing, Communication & Systems Strategy: Ensure communication platforms and tools effectively support internal and external communication needs Data, Strategic Planning & Analysis: Collect, analyze, interpret, and present data related to enrollment, retention, marketing effectiveness, and family engagement Data, Strategic Planning & Analysis: Identify trends, forecast enrollment patterns, and develop data-informed recommendations related to recruitment, retention, outreach, and communication strategies Data, Strategic Planning & Analysis: Create and maintain dashboards, reports, and visualizations that support operational and strategic decision-making Data, Strategic Planning & Analysis: Support leadership in long-term planning related to enrollment growth, community engagement, and institutional sustainability Partnerships, Outreach & Relationship Management: Develop and maintain relationships with relocation consultants, HR departments, feeder schools, educational organizations, community partners, alumni, and other stakeholders who support the School’s visibility and enrollment pipeline? Provide data, insight, and operational support to help translate strategic priorities into effective outreach, communication, and enrollment practices
German International School Boston logo

German International School Boston

German International School Boston is a bilingual independent school for students from preschool to grade 12. Learning at GISB is a multilingual, multicultural experience – you will hear a lot of German in the hallways, and our vibrant community also includes speakers of Spanish, French, Hebrew, Mandarin, Turkish, Russian, Akan, and more. GISB graduates gain native-level proficiency in English and German, and receive both a Massachusetts high school diploma and a German International Abitur honors diploma. In multi-grade classrooms, dedicated teachers address each learner’s unique needs as we prepare students for success in a global world. GISB actively seeks to forward the diversity of our committed, collegial, international faculty and staff.

Founded in 2001
Boston, Massachusetts, USA
57 employees (3 in marketing)