Responsibilities

• Develop and implement marketing and communication plans that are aligned with the Society’s strategic objectives.
• Partner closely with internal teams to ensure the growth of our conferences, meetings and exhibits, membership, journals, products and services, and professional development and education opportunities. This includes market research and analysis, developing campaigns, timelines, identifying the target audience, managing the budget, production, distribution, and tracking results.
• Drive revenue growth using market research, pricing, product marketing, marketing communications, and advertising.
• Under the leadership of the CCO, work with cross functional teams to design an enterprise-wide content strategy and implementation plan that integrates with our editorial calendar and promotes our brand and image.
• Lead the creativity of our marketing efforts to develop desirable content marketing roadmaps that yield member and stakeholder engagement.
• Leverage data and analytics and synthesize patterns to develop the member decision journey.
• Build brand awareness and ensure consistent messaging and visual identity across all channels and materials.
• Collaborate with the Membership Engagement team to research our member experience and interaction with the organization and drive improvements by connecting member needs and our content strategy.
• Effectively lead the marketing team in designing the right strategies and processes to carry out the marketing campaigns in a multichannel environment.
• Implements measurements in all campaigns to effectively analyze marketing efforts for evaluation of its success, make recommendation for increased ROI, and reports outcomes to the leadership team.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field
• 10+ years of progressive marketing experience, with demonstrated success in a leadership role, preferably with non-profit or association experience
• Demonstrated knowledge of marketing strategies, concepts, and practices
• Ability to plan, implement, and evaluate marketing activities for a wide product line
• Ability to compile and analyze performance data to develop metrics that support decision-making for resources allocation and subsequent campaigns
• Proven experience in team leadership, talent development, and influencing cross-functional teams within a matrix organization
• A leader with both creative and analytical capabilities
• Exceptional verbal and written communication skills, with the ability to present complex information clearly to diverse audiences
• Ability to develop strong, collaborative relationships and work effectively with senior management
• Outstanding presentation and oral communication skills

Benefits

• The Endocrine Society offers a strong and competitive salary and benefits package that focuses on your well-being and financial health.
• The Endocrine Society offers a generous TIAA-CREF retirement plan with 10% employer contribution.
• The Endocrine Society offers a convenient downtown DC location within walking distance of Farragut North/Farragut West and Foggy Bottom Metro stations.
• Flexible, hybrid work environment