Director of Marketing

Nashville, TN (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end property marketing strategy and execution, turning market insights into multi-channel campaigns that drive leasing and strengthen brand equity.

  • Strategy & Market Insight: Shape positioning and tactics using market trends and competitive analysis.
  • Campaign Execution & Content: Lead multi-channel campaigns and content across digital, print, social, and events to optimize leasing outcomes.
  • Budget & Brand Stewardship: Allocate budgets for properties and maintain consistent, high-impact brand messaging across channels.

Job Description

Responsibilities

  • Strategy Development: Design and implement comprehensive marketing strategies
  • Market Analysis: Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.
  • Campaign Execution: Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.
  • Content Management: Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing
  • Budget Oversight: Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.
  • Brand Consistency: Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.
  • Performance Metrics: Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.
  • Experience: Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector.

Preferred

  • MBA or advanced degree preferred.
Elmington logo

Elmington

Elmington is a commercial real estate investment, development, construction, affordable housing, and property management firm headquartered in Nashville. Our 1,000+ employees operate, acquire, develop, and construct properties throughout 29 states.Our philosophy is simple: People are the difference.

Founded in 2012
Nashville, Tennessee, USA
575 employees (28 in marketing)

Traffic Signals

Monthly Visitors
8.8K
Traffic Source Mix
Search
29%
Direct
54.5%
Referral
5.7%
Social
9.5%
Paid
1.2%

Headcount Trend

Current headcount: ~575

Marketing Team

Marketing Team Size
20 (3% of company)
Median Career Experience
8 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1