Responsibilities

• Promotes and lives Elizabeth Seton Children’s mission, vision and Core Values as a leader and liaison within the Elizabeth Seton Children’s family of organizations
• Develops and implements comprehensive referral marketing strategies to increase awareness and referrals across Elizabeth Seton Children’s programs and support census and enrollment objectives.
• Expands referral networks through strategic outreach and simultaneously strengthens existing partnerships to develop a comprehensive referral pathway pipeline for all organizations. This includes building and maintaining relationships with hospitals, physicians, specialty practices, health systems, school districts, community organizations and other provider referral sources.
• Partners with organizational leadership to identify marketing priorities and opportunities for new and existing programs.
• Collaborates closely with Elizabeth Seton Children’s admissions, clinical, education and rehabilitation leadership to ensure timely follow-up with prospective referral sources and families.
• Serves as a trusted resource to referral partners by providing education regarding admission criteria, program offerings and specialized services.
• Develops provider-facing and family-facing marketing collateral, including brochures, fact sheets, service line information, presentations, promo materials and digital content such as virtual tours, etc.
• Partners with subject matter experts to translate complex clinical information into clear, accessible and audience-specific messaging.
• Collaborates with the Communications team to develop targeted campaigns supporting referral priorities, new programs and strategic initiatives.
• Ensures all marketing materials are accurate, current, brand compliant and aligned with organizational messaging.